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Introducing The ālon Logo

Posted by Chuckmonster on 18 Aug 2015
ālon, the forthcoming resort from former Wynn Resorts executive Andrew Pascal and Crown Resorts Chairman James Packer, have unveiled their logo. The logo type is modern, sleek, chiseled, well-balanced and spacious in a deep bronze. A...

Tagged: alon   logo   design   branding   andrew pascal   james packer   

The Hakkasan Hotel at MGM Grand

Posted by Chuckmonster on 9 May 2014
In February 2014, VegasTripping reported that MGM Resorts International had inked a deal with Hakkasan Limited to develop a Hakkasan hotel at MGM Grand. A month ago, the two companies publicly announced their partnership...

Tagged: hakkasan   mgm   branding   

Hakkasan Hotel Coming To MGM Grand

Posted by Chuckmonster on 14 Feb 2014
Sources are telling us that MGM Resorts International, owners of almost everything on the west side of The Strip, have reportedly inked a deal with Hakkasan Limited to expand their brand footprint at MGM Grand...

Tagged: mgm grand   hakkasan   hotel   nightlife   branding   rumors   

Yahtzee: Mirage Launching New Brand Campaign

Posted by Chuckmonster on 21 Feb 2013
Well, whattathink of that. After a few posts worth of conjecture on our part, The Mirage has outed the information that they are renovating their brand in addition to their casino floor. I wonder if...

Tagged: mirage   branding      

Wynn's The Drugstore Becomes Deadmau5 Merch Table

Posted by Chuckmonster on 6 Sep 2012
Here it is folks, physical evidence of Wynn displacing their brand by putting the DJ merch in front and center in their gift shop's primary merchandising position. ...

Tagged: wynn   deadmau5   nightlife   branding   

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