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Hooters Gets a Gaming License - The Board's Members Deny Being Coerced by Hot Pants and Handjobs

By Chuckmonster on Thursday, 20th October 2005 11:54pm
  » filed under Las Vegas  comments: 0

   

The new Hooters Casino Hotel, scheduled to open in early February, won a final approval Thursday from Nevada regulators after a top company executive outlined a marketing strategy to make the resort the "toga party" for Las Vegas.

Ed Droste, a co-founder of the first Hooters restaurant in 1983, added at a state Gaming Commission hearing that the hotel-casino deal, part of an aggressive diversification effort, is "the most natural extension of our brand."

Besides the Las Vegas resort — the old Hotel San Remo — other brand extensions include Hooters calendars and magazines, various food products and Hooters Air, which flies to Las Vegas and nine other cities around the country.

Droste said the "tasteful sex appeal" of Hooters girls, in their trademark tank tops and skimpy shorts, will be a key element to the hotel-casino's success.


[ We made up the part about the handjobs, but the hot pants is TRUE! - Ed ]



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