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Harrah's/ESPN to Create Poker Tour

By Chuckmonster on Tuesday, 21st September 2004 1:39pm
  » filed under Las Vegas  comments: 0


Harrah's Entertainment Inc. and ESPN are aiming to capitalize on poker's best-known event by beginning a series of high-profile tournaments across the country next year.

The Las Vegas-based gambling company hopes name recognition will shuffle rival tournaments to the back of the pack in the lucrative and fast-growing poker market.

The World Series of Poker Circuit will include a point system and seven televised tournaments at Harrah's casinos in Las Vegas, Lake Tahoe, Atlantic City, N.J., New Orleans and San Diego, Harrah's Entertainment executives said. The circuit concludes with the Tournament of Champions in Las Vegas with top point earners gaining entry.

While Harrah's wouldn't forecast anticipated revenues, the company is betting the individual events will attract hundreds of poker players, with each participant spending $10,000 for a seat at one of the tournament tables.

[ Coming soon: The Poker Channel™ - Ed ] Dan Goldman, vice president of marketing for PokerStars.com, a popular poker Web site, said anecdotal research shows that from 50 million to 60 million people play poker at least once a month. Harrah's thinks the World Series of Poker brand will help it tap that market.



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