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Steve Wynn Learns How to Name Stuff After Himself From Trump

By Chuckmonster on Sunday, 24th July 2005 11:42am
  » filed under Las Vegas  comments: 1

   

Steve Wynn may have Donald Trump to thank for the achievement of using his own name to brand the world's most expensive resort.

When Wynn was planning his Le Reve resort, he called Trump for some words of wisdom on branding.

Trump said something to the effect of, "Steve, you are the king of Las Vegas casino development. You've put up the best product in Nevada." Or so recalls Jack Wishna, a minority investor in the Trump International Hotel and Tower under way beside the New Frontier.

Trump recently mentioned the conversation again to Wynn, who attended a groundbreaking event for the tower last week.

It wasn't long after that conversation that Wynn announced he would be changing the name of his resort to Wynn Las Vegas.

Trump, a brand in himself, is way ahead of Wynn in the branding department.



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Comments & Discussion:

It seems like Steve is bringing back the wall-mirror idea in his suites. The suites at Encore that are shown on its website (http://www.encorelasvegas.com/site.cfm?s=B#/the_resort/the_resort/) are way nicer than the original ones he showed us.



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