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Goodbye Aladdin!

By Chuckmonster on Wednesday, 1st September 2004 9:27pm
  » filed under Las Vegas  comments: 0


WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Sept. 1, 2004--Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced today that the Aladdin Resort & Casino in Las Vegas officially became a member of Starwood's portfolio of hotels and will soon to be flying a Sheraton flag. For the next 18 months, the hotel will continue to operate as The Aladdin as it begins a transformation of the more than 2,500 guest rooms, casino, the 7,000-seat Theater of the Performing Arts and restaurants. Upon completion of the renovation, the new resort will be known as the "Planet Hollywood Resort & Casino", a Sheraton Hotel. With a brand new facade on The Strip and a completely updated dining and entertainment strategy, the Planet Hollywood Resort and Casino will offer visitors a chance for a real taste of "Tinsel Town."

"We are thrilled to be working with our partners in transforming the Aladdin to include all of the exciting elements of a themed Planet Hollywood resort while providing our guests with all of the sales, marketing and innovative initiatives of Sheraton, our most global and most recognized Brand worldwide," said Geoff Ballotti, President of North America for Starwood. "Over the next 18 months, we will focus on bringing the Aladdin into the Starwood family and layering in all of the distribution benefits that our Global Sales offices, reservation networks and Starwood Preferred Guest will provide."



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