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Casino Player Magazine Votes Harrahs Properties Best in 869 Categories

By Chuckmonster on Monday, 18th July 2005 2:49pm
  » filed under Las Vegas  comments: 0


For the sixth consecutive year, Harrah's Entertainment, Inc. (NYSE: HET) led the gaming industry in Casino Player's Best of Gaming Awards, the magazine's annual poll of gaming customers from across the country.

Harrah's 43 properties received first-place awards in a record 375 categories, up 47 percent from last year's performance. The company's 869 total awards were a 45 percent improvement over last year; the previous record was 598, set by Harrah's in 2003.

The company's performance in the 2005 competition was boosted by the addition of Caesars Entertainment's 18 casinos, which received 141 awards, including 62 first-place finishes.

"Our record performance is a tribute to the extraordinary level of customer service consistently provided by our employees," said Gary Loveman, chairman, chief executive officer and president of Harrah's Entertainment. "Our reputation for service excellence will only grow stronger with the Caesars acquisition, as our new colleagues share our dedication to customer satisfaction."

Among the highlights of this year's competition:

-- Five Harrah's properties were named "Best Overall Hotel Casino" in their markets: Harrah's Laughlin, Harrah's Lake Tahoe, Harrah's Council Bluffs, Horseshoe Bossier City and Casino Windsor.

-- Total Rewards, Harrah's nationwide customer-loyalty program, was named "Best Slot Club" in eight markets: the Las Vegas Strip, Atlantic City, Chicagoland, Missouri, New Orleans, Iowa, Native Midwest and Laughlin.

-- Celine Dion, star of "A New Day" at Caesars Palace, was named Best Headliner in Las Vegas.

[ Uh.... right - Ed ]



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