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For Sale: Over Used Las Vegas Slogan

By Chuckmonster on Sunday, 26th June 2005 12:06pm
  » filed under Las Vegas  comments: 0

   

The Las Vegas Convention and Visitors Authority has sold its trademark rights -- for $ 1 -- to the popular slogan "what happens here, stays here" to its high-powered advertising agency, R & R Partners.

Trademark experts say the catchy phrase -- which has spawned copycats in Las Vegas and other cities and become part of the nation's vernacular -- potentially could have been worth millions of dollars to the LVCVA in merchandising opportunities.

The slogan was created by R & R Partners for the LVCVA, which pays the advertising agency $66.5 million a year to promote Las Vegas.

On March 9, the LVCVA, an agency funded by a state hotel room tax, recorded the $1 assignment of the "mark" to R & R with the Nevada Secretary of State's Office.



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