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Ballys Implosion News

By Chuckmonster on Wednesday, 15th June 2005 2:47am
  » filed under Las Vegas  comments: 0


Harrah's Entertainment Inc. is contemplating a major renovation of its Bally's resort on the Strip that might involve imploding it and building a Horseshoe-brand hotel, the company's top executive said Monday.

Harrah's Chief Executive Gary Loveman, whose company assumed control of Caesars Entertainment Inc. Monday afternoon, said that's just one of several options available. Sections of the property might also be rebuilt over time, he said. Bally's will likely be renamed because it lacks a compelling brand identity, he added.

"We consider that corner one of the great locations in the city and we think there's probably something better that could be done there," Loveman said. "We're in the process of figuring out what that ought to be."

With the Caesars purchase, Harrah's picks up Caesars Palace, Flamingo, Paris and Bally's, all of which sit on or near the corner of Las Vegas Boulevard and Flamingo Road, like Harrah's other two Las Vegas casinos. This creates an opportunity for the company to develop some kind of major attraction in the future to lure visitors to that part of the Strip, Loveman said.



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