LA Times Talks Lucky Dragon
The L.A. Times' David Pierson has a profile of the forthcoming China-themed Lucky Dragon hotel and casino. Read it here.
Lucky Dragon, though tiny compared with those properties, addresses what they see as a gap in the market: middle-class Chinese gamblers, Chinese Americans as well as the broader Asian American community.
In addition to showing off some interior construction interior (love the casino mezzanine photo, hate the pink light caused by the red windows in the room) the piece features a good argument as to why Lucky Dragon's micro-niche might just work.
[Lucky Dragon] will offer seven VIP baccarat tables on a second-floor terrace with access to a vast menu of authentic Chinese food. In addition to live seafood flown in from all over the world, the property will serve staples like congee, wonton noodles and dim sum.
Says COO David Jacoby:
No General Tso’s or egg rolls here.
Lucky Dragon is taking their target market seriously by choosing to cater to them, not playing footsie with other Las Vegas trends.
The emphasis on food means Lucky Dragon’s owners can eschew things that aren’t particularly important to Chinese tourists, like a whiskey bar or nightclub. And because Chinese tourists often don’t like to sunbathe, Lucky Dragon’s pool isn’t much bigger than the backyard variety.
The million Hong Kong Dollar question is... will they have a full button Fan Tan table?
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