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LA Times Talks Lucky Dragon

By Chuckmonster on Wednesday, 26th October 2016 9:35am
  » filed under Las Vegas  comments: 5

   

The L.A. Times' David Pierson has a profile of the forthcoming China-themed Lucky Dragon hotel and casino. Read it here.

Lucky Dragon, though tiny compared with those properties, addresses what they see as a gap in the market: middle-class Chinese gamblers, Chinese Americans as well as the broader Asian American community.

In addition to showing off some interior construction interior (love the casino mezzanine photo, hate the pink light caused by the red windows in the room) the piece features a good argument as to why Lucky Dragon's micro-niche might just work.

[Lucky Dragon] will offer seven VIP baccarat tables on a second-floor terrace with access to a vast menu of authentic Chinese food. In addition to live seafood flown in from all over the world, the property will serve staples like congee, wonton noodles and dim sum.

Says COO David Jacoby:

No General Tso’s or egg rolls here.

Lucky Dragon is taking their target market seriously by choosing to cater to them, not playing footsie with other Las Vegas trends.

The emphasis on food means Lucky Dragon’s owners can eschew things that aren’t particularly important to Chinese tourists, like a whiskey bar or nightclub. And because Chinese tourists often don’t like to sunbathe, Lucky Dragon’s pool isn’t much bigger than the backyard variety.

The million Hong Kong Dollar question is... will they have a full button Fan Tan table?



Tagged: lucky dragon   chinese   baccarat   





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Comments & Discussion:

The more I hear about this the more I think they may have found an underserved market in Vegas. They kept the place relatively small based on the fact they know it is a niche. I think this allows them to really keep the focus on the authenticity of the place rather than trying to be everything to everyone. Good by them, I cannot wait to drop by on my next trip.

I bet their P.F. Chang's will be awesome. :)

I'm curious to check the place out next time I'm there and see how inviting it is for the typical US guest. Looking forward to the reviews.

I look forward to seeing how the place is received when it opens.

I'm hoping for Sic Bo!

If the gambling is "authentic," this place could be a big hit based on the West Coast Asian population alone. And I could see a "stay on the strip, play at the Dragon" mindset taking hold for visitors flying in from Asia ,too.

That's key because I don't see too many people flying halfway around the globe to stay at 300 W. Sahara.



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