Monte Carlo To Be Renamed Park MGM
MGM Resorts International just announced that they are going to partner with Sydell Group to transform Monte Carlo into a new resort called Park MGM.
MGM/Sydell Group team plans to "redefine Vegas Hospitality" and "elevate city's culinary scene" with the "luxury hotel" Park MGM.
The new Park MGM transformation will include the rebranding and renovation of Hotel 32 into boutique brand NoMad Las Vegas. The MGM/Sydell team plans to replicate the Park MGM concept all over the world.
Park MGM will cost $450m to complete and "incorporating its European design influences while retaining a powerful connection to The Park next door." Which is corporate speak for "don't expect much more than a coat of paint." Construction will begin later this year and finish in late 2018.
New restaurants will include Eataly, a NoMad restaurant, NoMad Bar and other dining new dining venues from the Eataly, Sybell Group and Make It Nice teams.
This name is absolutely horrible. Insiders have told us that MGM has pursued variations of "The Park Hotel" trademarks unsuccessfully for over a year and hired a marketing firm to help them find a name for their new hotel. I'd be willing to wager that the C-Suite execs decided to ignore the snappy name that the marketing firm suggested and went with something they came up with -
MGM CEO Jim Murren has been obsessed with parks since he ascended to the iron throne at MGM. Little does he know that only he, MGM executives and sycophantic mind-dead Las Vegas press corps like the Park idea.
Funny how MGM complains they have to institute parking fees across all of their properties because can't afford to build a parking garage at Excalibur. Weeks later they announce their ability to spend close to a $400 million dollars buying 50% of Borgata in Atlantic City and $450 million to renovate the Monte Carlo.
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