Boyd Gaming Sticks A Knife In The Strip
This is interesting. Boyd Gaming, owners of Fremont, Orleans, Gold Coast, Sam's Town, The Cal, Main Street Station and Suncoast, have unfurled an advertising campaign that calls out price gouging properties on The Strip, offering their properties as an alternative.
Don't Get Stripped
I'll take a shot at translating the narrative.
Welcome to Fabulous Las Vegas Nevada, where staying on The Strip is a humiliating exercise, wherein your clothes will be literally be removed from your body you by resorts charging exorbitant prices with hidden fees.
The kicker is a winner:
Experience Boyd Hospitality At Our Seven Exciting Locations
"Boyd Hospitality" - is a perfect semantic choice. Hospitality, by definition, is welcoming. Being ripped off is not.
It isn't often that the casino companies purposefully shoot cannonballs at each other in advertising. Boyd's "Don't Get Stripped" campaign feels like they're punching MGM right square in the face.
Boyd's "Don't Get Stripped" campaign is a bookend to The Stratosphere's "Take Vegas Back" advertising campaign from a year ago. Whereas "Take Vegas Back" was about questioning the bizarre value propositions on The Strip, "Don't Get Stripped" takes a more blunt approach, equating staying on The Strip with getting ripped off.
Competition is good. More of this please.
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