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Boyd Gaming Sticks A Knife In The Strip

By Chuckmonster on Tuesday, 10th May 2016 12:23pm
  » filed under Awesome!  comments: 5


This is interesting. Boyd Gaming, owners of Fremont, Orleans, Gold Coast, Sam's Town, The Cal, Main Street Station and Suncoast, have unfurled an advertising campaign that calls out price gouging properties on The Strip, offering their properties as an alternative.

Don't Get Stripped

Boyd Don't Get Stripped

I'll take a shot at translating the narrative.

Welcome to Fabulous Las Vegas Nevada, where staying on The Strip is a humiliating exercise, wherein your clothes will be literally be removed from your body you by resorts charging exorbitant prices with hidden fees.

The kicker is a winner:

Experience Boyd Hospitality At Our Seven Exciting Locations

"Boyd Hospitality" - is a perfect semantic choice. Hospitality, by definition, is welcoming. Being ripped off is not.

It isn't often that the casino companies purposefully shoot cannonballs at each other in advertising. Boyd's "Don't Get Stripped" campaign feels like they're punching MGM right square in the face.

Boyd's "Don't Get Stripped" campaign is a bookend to The Stratosphere's "Take Vegas Back" advertising campaign from a year ago. Whereas "Take Vegas Back" was about questioning the bizarre value propositions on The Strip, "Don't Get Stripped" takes a more blunt approach, equating staying on The Strip with getting ripped off.

Competition is good. More of this please.


Comments & Discussion:

So, if I am reading this right, the naked people are on The Strip?

This is a bit of bullshit by them considering they charge a resort fee at all of their non-Downtown hotels (Sam's Town, Orleans, Gold Coast and Suncoast.).

I do get the idea, and yes, there is a value in the non strip hotels like gold coast and The Orleans, It's easier on the pockets, it has good rooms ( not fancy, just good), eating options are not fancy either, just working class good, but you can still get a shutle to the strip and back, and No parking fee!!. Gambling at the non strip resorts seems friendlier, and fun, so I don't realy miss the strip casinos.If I want to catch a show or go sight seeing well there is alway a way to get there, so no problem there either. I rely hope this campaign gets the eye of MGM and other strip joints, competition is good, if it drives prices down and service up. Keep up the good work, as for me, I won't be staying at strip resorts as long as they have parking ,and exorbitant resort fees ( ups I may never go to a strip casino again in my life)

Station (oops, Red Rock Resorts) Casinos has an advertisement in the magazines on Southwest Air that state "Strip blackjack pays 6/5......we pay 3/2."

Just came back from another fun stay on Fremont. Took my usual walk from Encore to MGM (and back) one morning and did watch some playoff games late one afternoon at Lagasse's Stadium, but didn't go to the Strip or miss it otherwise. Still haven't set foot in SLS. Had a nice stay at the Nugget and really liked the vibe at Derek's places, particularly the D.

Yeah, I've noticed these mailers. In fact, my inbox had seven of them from all of the Boyd casinos. The mailer I got from Sam's Town excluded the "No Resort Fee" element found on the emails from The Fremont, California and Main Street Station. So they aren't technically lying. The allure of Sam's Town is that you do get bowling and some other stuff.

Actually, I'm not sure why I have to pay a resort fee at Sam's Town. I mean, unless it does fund the TGI Fridays or something. Maybe it's for the bus downtown.

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