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The Corporations Behind Poker Mania

By Chuckmonster on Thursday, 9th June 2005 1:59pm
  » filed under Las Vegas  comments: 0

   

NEW YORK - You could call it the new American pastime. From Las Vegas to Atlantic City, N.J., and from card parlors to cyberspace, poker is the game. You might go so far as to say poker is the game of the globe--if you don't count football (soccer).

In the past few years, the game has attracted millions of new players. Tournaments such as the World Series of Poker--a six-week marathon that kicked off June 2--and around-the-clock play on the Internet have helped fuel the frenzy. So has a group of young Hollywood stars, including Ben Affleck and Leonardo DiCaprio. To be sure, promoters have also managed to exploit the game's Everyman image, and casinos have used the game to attract new customers.

Poker mania has produced TV shows, best-selling books, magazines and a host of celebrities. Even the venerable New York Times has hired a poker columnist for the first time in its history. Nearly 2 million play online poker each month. In New Jersey and Nevada alone--the only two states that track data--revenue hit $152 million in 2004, up 45% from 2003.



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