Hey Millenials, Grampa Steve Is Building You A Clubhouse!
Y'know the Encore Party Pit thing that we've been talking about for a few months? Well, today Wynn Resorts trotted out the press release explaining it to the local newsies. Essentially, they're building what we suspected they were building - a couchy clubhouse with TV's and casino games, booze and oontzy audio wallpaper. Wynn nightlife dude Sean Christie says the whole thing is targeted towards millennials.
The name? Encore Players Club.
You spelled playa wrong. Y'know... as in beach. As in "yo be'ach, don't be playa me." Y'know. Encore Playa Club.
Wynn's understanding of millennials is worse than my nonoglot wordplay. Make no mistake about it, the Encore Players Club little more than a high priced teen center, a gilded club house wrapped gizmos, doodads, chillaxin grooves and an assortment of soon-to-be-jizz-covered couches directly from the The Roger Thomas Collection. Is the Hitchcock apropos?
Even better, there will be a shuffleboard game, completing the circle of theft that started in Cosmopolitan's 3rd floor dining district den, moved to exo-Yusho loungerie at Monte Carlo and now sloppy thirded by the Wynn brain trust who claim to be "the first to offer a new experience in gaming and entertainment on the casino floor."
Apparently, every CEO named Steve owns reality distortion field.
Erin Ryan's rewrite of the PR puff for the Las Vegas Weekly brilliantly and subtly oozes sarcastic disdain for Wynn's millennial aspirations. She may be my new favorite local writer... hero!
Big thanks to Misnomer for the tweet tip.
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