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Introducing The SLS Las Vegas, A Tribute Portfolio Resort

By Chuckmonster on Monday, 9th November 2015 1:14pm
  » filed under Las Vegas  comments: 13

   

Starwood Hotels & Resorts, in partnership with Stockbridge Real Estate (dba Las Vegas Resort Holdings LLC) announced earlier today that SLS Las Vegas will be rebranded as part of Tribute Portfolio, the newest Starwood hotel brand collection.

In addition, the Lux Tower at SLS will be completely renovated (LOL) and be branded as a W Hotel. The current VIP lobby and porte cochere will expand to become the W Hotel's lobby.

The company has also signed on Live Nation to convert the former Life nightclub into a live music venue containing acts promoted by Live Nation.

Starwood will add the newly branded "SLS Las Vegas, a Tribute Portfolio Resort" to the spg rewards program.

All of this is really good news. I stayed, played and ate at SLS and loved the Story Tower's quirky and arty, tiny-living inspired hotel rooms.

When all is said and done, the new property will be called "SLS Las Vegas, A Tribute Portfolio Resort." Gak.

This is a partnership, not a sale.

I wonder if Stockbridge might be considering the feasibility of changing the SLS name back to Sahara. "Sahara, a Tribute Portfolio Resort, Las Vegas" has retro yummy cache to it. The SLS brand was, is and continues to be worthless. And dumb.

This is a big step in the right direction.








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Comments & Discussion:

Glad to see this place has a chance at moving away from the existing branding. I always thought this place could make a go as a conventioneer hotel, especially now with the convention center expanding strip side. I still think IMHO that the Story rooms were a piece of Sh@t failed experiment, and make the West tower rooms at MGM look like your staying in the Mansion. Small, chic, and industrial works in Chicago, NY, or LA for the boutique hotel lovers. Kimpton Hotels has this model down pat. That's not the branding you want for Las Vegas unless your developing a condo in the Arts District. Hope they can right the ship over there at SLS, there are some glimpses of great things.

Let Starwood run a café... Please?

It's a move that makes sense for both parties. Starwood has been trying for years to open up a property in Las Vegas and this a very easy way to finally do so. SLS's former relationship with Hilton's Curio Collection did not reap many benefits, especially considering Hilton's owners having bought the Cosmo (You have to wonder how much longer Cosmo will be part of Marriott's Autograph Collection consider it's a competitor to Hilton.). Turning one of the towers into a W property makes sense, but I would not be surprised if eventually the entire property is under the W brand.

Guess we can *finally* say that Las Ramblas resort isn't happening, huh

not to give credence to rumors from the competition, but Robin Leach saying that the whole SLS property will be rebranded as 'W' at some point. Good fit with the brand in my view seeing other W hotels

He also says that Fontainebleu design and cost meetings are starting up again...I will believe that when I see it.

The name does trip off the tongue does it not? Leach is likely full of it but the property sitting there in the state that it is Fontainebleu is begging to be completed. So Carl Ichan get off your butt and do something with it.

Am I the only one who thinks "meh" whenever non-casino hotel chains like this step into the game? I foresee overpriced rooms and a crappy rewards program.

And I agree with Funkhouser on the "tiny-living" rooms; cool if you're visiting SoHo but with a limited appeal among typical Vegas visitors.

@JohnD Las Ramblas was not associated with the planned W Hotel on Harmon. The only link between the two was they were both going to be next door to each other on Harmon. The developers of the W later purchased the land where Las Ramblas was to have been and were going to build a resort on the site that would "enhance" the W Hotel project. Less than a year after they purchased the Las Ramblas site, the entire project was shelved. The land was sold a few years ago to a group who proposed a resort on the site, which of course has never happened.

Nothing going to happen with Fontainbleau, it is just going to get covered up at a cost of 1 million bucks.

Zarco is right.

I know Icahn has previously said he'd do something with the Fontainebleau site when the time was right, and perhaps that time is now. Then again considering the Leech is batting well below the Mendoza Line, he's misreading the wrap as being the restarting of construction there.

The rooms at the W in Seattel were meh but the haoopy hour food and cocktails in the lounge and the service throughout the property were outstanding.

hey - we all know what's happening here: MGM has thrown the axis of the Strip off kilter with recent policy whispers and now Icahn realized he can charge for parking, which puts the economics of the project in the green.



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