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Cosmopolitan Adds More Japanese Cuisine With Zuma

By Chuckmonster on Monday, 26th October 2015 9:43am
  » filed under Las Vegas  comments: 5


Luxury Japanese restaurant Zuma announced late last week that they will be expanding to Las Vegas with a restaurant at The Cosmopolitan of Las Vegas.

Zuma offers an expansive Japanese menu including tempura, robata grill, dumplings, soups, salads, grilled chicken, steaks, rice pots, seafood, sushi rolls, sashimi, and nigiri.

One has to wonder, at least a little, what this means for existing Cosmopolitan restaurant Blue Ribbon Sushi. Comparing Zuma and Blue Ribbon LV menu's reveals them to be complimentary, with Zuma filing in around Blue Ribbon's massive sushi, seafood and culinary specialties menu. I suspect the relationship will be somewhat similar as the culinary one between the Scott Conant joints Scarpetta and D.O.C.G.. Zuma is Japanese food, Blue Ribbon is sushi plus fried chicken, seafood entrees and delicacies like marrow bones.

Perhaps Blue Ribbon Sushi has given Cosmo notice that when the contract is up, they're leaving. Zuma is the replacement strategy. I probably would've added a restaurant focused on modern interpretation of one of the eight cuisines of China instead of doubling down on Japanese food.

Cosmopolitan CEO Bill McBeath (still feels weird typing that) told Bloomberg: "We still had some undeveloped space and the first place I thought of when strategizing was Zuma."

There is a lot of undeveloped (and underdeveloped) space at Cosmopolitan. Zuma is going into the P3 Artists Studio. Since opening, the P3 Artists Studio has been hosting artist-in-residence work and gallery spaces with different artists moving in and taking over for a few months at a time.

Construction is slated to begin in spring, with a late fall 2016 opening. Interiors will be designed by Noriyoshi Muramatsu, who designed the Zuma New York restaurant, which looks like it would fit perfectly at Aria.

Yay to more Japanese food!

Big thanks to Mac78130 and Mr. Giggles for the tips.

Tagged: cosmopolitan   sushi   dining   new restaurants   blue ribbon   zuma   bill mcbeath   


Comments & Discussion:

I do agree with the thought that Blue Ribbon could be on the way out, as I would assume that the restaurant leases that were signed by the various operators were for five years. Here's my thought, the folks behind Blue Ribbon Sushi also own Brooklyn Bowl, so perhaps they're looking at relocating Blue Ribbon Sushi to the Linq Promenade (There are still some empty spaces there that were supposed to have been restaurants that were announced but never opened.).

Cosmo is due for a shakeup in their dining options, and the shakeup started when Comme Ca closed. With the new owners looking to finally build out the spaces that were boarded up for future expansion, there's definitely going to be some changes within the current lineup of restaurants. Probably the safest bets for sticking around will be the Scott Conant and Jose Andres restaurants and who knows, maybe we'll see another outlet from one of them crop up (While Jose Andres does have a relationship with SLS/SBE, he's been part of the Cosmo lineup since it opened.).

Speaking of Japanese places, whatever happened to the planned Morimoto restaurant at The Mirage? It was announced a few years ago and up until some point earlier this year, there was a page regarding it on website for The Mirage. Some of the most recent articles on the Internet have a wide range of speculation on the project, from the plans being dead, to Japonais being rebranded (and remodeled) into Japonais by Morimoto (Which is what happened to the Japonais location in Chicago, which closed a few weeks ago.), to the project is still on but either no set timetable for it happening or it's not happening until 2017-18.

They won't let me in the one in Miami:

"zuma miami enforces a
smart casual dress code,
no shorts or beachwear are permitted"

@vespajet: i just want to clarify that brooklyn bow(e)l is owned and operated by the same team who ran the wetlands in NYC back in the day, and has nothing to do with Blue Ribbon. BR just has the contract for the food.

^ this is correct re: bbowl ownership.

I loved Wetlands. Shapiro also owns Relix mag, Jambands.com (which inspired VT's news/features content structure), the great Capitol Theater in Port Chester and promoted the Dead reunion earlier this year. He also gave me my first gig writing album reviews and think pieces. None of this is relevant. Sorry!

Their corporate website gives the impression that they own Brooklyn Bowl.


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