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What Happens In Jersey...

By Chuckmonster on Tuesday, 7th June 2005 4:40pm
  » filed under Las Vegas  comments: 0


There was midriff everywhere at Nikki Beach the other night.

Women dancing on tables. Waitresses in tank tops that would've been tight fits for them in junior high. And a belly dancer who jiggled and balanced a sword on various body parts.

The preview party at Resorts Atlantic City's new beach bar signaled the unofficial start of a summer that promises more sex appeal than ever.

The billboards greeting gamblers say it all: buxom vixens, brunettes in string bikinis and close-ups of women's backsides. Donald Trump has Pamela Anderson advertising a Quarter Million Dollar Giveaway. And a seemingly topless blonde holding an apple next to the words "Forbidden Fruit" is the pitchwoman for Caesars' Bacchanal restaurant.

Yes, after more than a quarter-century of gambling, Atlantic City is frantically changing its image.

The 12 casinos no longer want families, or even the busloads of blue-haired ladies. Instead, they're desperately seeking baby boomers, or better yet, their offspring. And taking a cue from Las Vegas, Atlantic City has finally realized that sex sells.



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