Home » VT News » Packer/Pascal's Stealth Casino Project Gets A New Name

Packer/Pascal's Stealth Casino Project Gets A New Name

By Chuckmonster on Friday, 17th April 2015 12:54pm
  » filed under Las Vegas  comments: 9

   

The forthcoming property from Andrew Pascal and James Packer, which will imminently rise from the dirt whereupon the New Frontier once stood, has gotten a new name.

The Élan Resort trademark is dead.

According to multiple corporate, trademark and domain name filings, the former Élan appears to have changed its operational name to Alon. Good to know that Andrew & Co are not homophonophobes.

Pascal and Crown Resorts have set up Alon Holdco IP, LLC (holder of Alon's intellectual property) and Alon Leisure Management LLC (Pascal's corporate entity). Alon Holdco LLP has filed trademarks for Alon Leisure and Alon Resorts. Additionally, Andrew Pascal has also registered the domain http://alonresort.com. They haven't moved on a Twitter handle quite yet as @alonresort and @alonresorts are both currently available. The obvious choices, @alonlasvegas and @alonlv are taken and abandoned.

The Alon Resorts trademark is festooned with nonsense keywords, perhaps intended to throw off the trail of trademark detectives. Get a load of this:

Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.

YES! I hope they name their nightclub BONDAGE.

Further investigation gives up the goat:

Casino services; gaming services; conducting and providing facilities for casino and gaming contests and tournaments services; gambling services; arranging and conducting nightclub entertainment events; fitness and exercise services; health club services, namely, providing instruction and equipment in the field of physical exercise; entertainment services in the nature of golf tournaments; golf course services; country club services

Big thanks to superfriend & supersleuth Tim Hundy for the delixious tip.



Tagged: elan   alon   andrew pascal   james packer   new frontier   





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Comments & Discussion:

Will they have a gas station out front? Turns out that there is a chain of gas stations in New Mexico and most of Texas called Alon that are owned by the US subsidiary of an Israeli oil company called Alon. They're also the largest 7-Eleven licensee in the US.

http://www.alonusa.com/content/retailbranded-marketing

They have a sense of humor. Love it

I hope they don't use that name.

Does anyone know the budget for this hotel?

Wynn cost $2.7 billion in 2005, and Encore cost $2.3 billion in 2008. Adjusted for inflation $3.3 billion and $2.5 billion.

Rather than these new age names, Aria, The Cosmopolitan, Encore, Echelon, they should go with something old school and Vegas themed. Remember when hotels used that naming convention? Frontier, Stardust, Dunes, Stardust, etc.

That....is awful. Aria is a better rname...Elan is a better...hell, Echelon was better rname and that sounds more like a company from some Blade Runner future.

I'm actually surprised that they haven't opted to use the Crown name on the property. Then again, the Crown name was attached to one of several failed resort proposals on the former Wet-N-Wild site.

Alon anagrams to NOLA. Perhaps this is the New Orleans-themed casino Harrah's never became. Seriously though, I looked up and down at the mention of "Parasols" in the trademark description. Then I laughed.

Yeah, bad name. Sounds more like an MGM death by committee compromise than what you'd expect from this group.

Alon? Really? Wouldn't Stick it in Steve's eye been a better choice?



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