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SLS: sbe Registers Northside Cafe Trademark

By Chuckmonster on Sunday, 25th January 2015 8:41pm
  » filed under Las Vegas  comments: 3


Some more evidence has come to the surface regarding the imminent announcement of restaurant closures at SLS Las Vegas, a source tipped us about last week.

In the comments to that post, eagle eyed VT reader TwisterII found a brand new trademark registration filed by sbe entertainment, for a dining venue called Northside Cafe. The trademark application was filed on January 16th, 2015.

The name could mean anything, but for a company like sbe their brand portfolio is one of the assets they love to tout in press mentions. To my knowledge, sbe does not own current SLS eatery The Griddle Cafe, but instead has some kind of partnership agreement to put the Hollywood-based oversized pancakery into their Las Vegas hotel.

Griddle Cafe serves a somewhat limited menu (with tons of variations) under limited operational hours. The market for strawberry whipped cream covered pancakes is sparse between the hours of 3pm until the drunks get hungry, which caused the hours reduction shortly after opening. Leaving a prime space of dining real estate floor dark during prime eating hours is a BIG PROBLEM.

I'll hazard a guess that SLS saw this problem and asked Griddle to expand their menu to bridge the gap between between Griddletopia with a full service casino cafe menu that could be open 24-7. Griddle says "we don't do that, we make pancakes." SLS decides to pay off The Griddle Cafe licensing deal (with terms, details and a pancake license agreement) and changes the sign to "Northside Cafe." Judging by the quality of the logo, this has probably been in the works since the hours change last year.

We reached out to Griddle Cafe partner @Jo_Kimberly for comment and have yet to hear back.

Big huge thanks to TwisterII for the tip!

Tagged: sls   dining   griddle cafe   


Comments & Discussion:

Griddle is the only reason why I would head over to SLS, well other than to see Sammy hauled away in cuffs on a drug charge. Seriously though, what were they thinking, aside from Lux, no room service, no 24/7 food options, and in the middle of nowhere. Even the people staying at Circus Circus and Riviera have more options. $500,000,000 of Chinese dollars down the crapper.

The Griddle Cafe is closing January 31st.

Simple call to the host desk to confirm.

Ah, we hardly knew ye!

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