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Cirque Finally Learns What We've Known For Ages

By Chuckmonster on Wednesday, 3rd December 2014 12:48pm
  » filed under Las Vegas  comments: 4


Cirque du Soleil - purveyors of effervescing acrobatics, psychedelic plumage and hardly pronounceable Can-Franc freakophonic show titles - has finally learned what the rest of the universe has known for at least a half-decade.

There are too many Cirque shows.

Mystere, O, Ka (returning soon from hiatus), Zumanity, Criss Angel Believe, LOVE, Michael Jackson One, the failed Viva Elvis and its replacement Zarkana occupy the showrooms of every MGM Resorts International property on the Las Vegas except two - Excalibur and, strangely enough, Circus Circus. Even Wynn Las Vegas has its own Cirqueish show Le Reve.

How much is too much Cirque?

Pulitzer prize winning reporter Alexandra Berzon (formerly of the Las Vegas Sun) writes in the Wall Street Journal.

The owner and managers of Cirque du Soleil, after seeing their growth prospects wane in recent years, think they have the key to renewed success: less Cirque.

Following a bleak outlook report from a consultant, a spate of poorly received shows and a decline in profits, executives at Cirque say they are now restructuring and refocusing their business - shifting some of the attention away from clowns and acrobats, towards other business ventures.

If your Apple Pay finger gets twitchy at the thought of thumb purchasing a frozen drink served in a souvenir cup shaped like Criss Angel's attitude - know that tchotchke isn't part of the plan. Cost savings (layoffs), ticketing software (partnership with AEG) and duplicating the botched Vegas Nocturne/Rose Rabbit Lie concept are.

But can a company that focuses on the grand audience spectacle, instantly pivot into a creation of immersive intimate experience? We all know what a big hit the Gold Lounge at Aria was.

Tagged: cirque du soleil   


Comments & Discussion:

Criss Angel didn't save the franchise? Shocker.

They're also partnering up on a theme park down in Mexico.

There are only so many acrobats you can see in one lifetime.

I love em, but they've drank too heavily from the cup of "creative alliances" lately. LOVE was great, Criss Angel is not.

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