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The Tesla Experience at The Park

By Chuckmonster on Tuesday, 18th November 2014 10:42am
  » filed under Las Vegas  comments: 1


Tesla Experience at The Park

Every Las Vegas casino needs to express their personality via relationship with a luxury auto brand. Wynn has its Ferrari & Maserati dealership, Venetian has its Lamborghini dealership, Treasure Island is opening a Chevrolet dealership and, depending on the weekend, someone at South Point will be happy to sell you a dusty Bronco.

Tesla Motors, the electric car maker created by inventor/entreprenuer Elon Musk, is known for rethinking the entirety of the automobile experience from product to purchase to service. Among Tesla's sector disrupting strategies is the eschewing of the traditional automotive dealership model in exchange for galleries placed in your local mall and the ability to build and order your vehicle via their website.

MGM Resorts International, self-professed aficionado of green building, green products and greenbacks has been reportedly trying sell Tesla on idea of a partnership. Early attempts were made to talk Tesla into paying high dollar rent on a sales pavillion inside of The Crystals shopping district. Tesla's galleries are primarily a brand building experience as well as a honey pot for the already sold customer who want to touch and feel before they click and buy. Despite MGM's best attempts to hitch a ride on zeitgeist of Tesla's eco-luxury roadrocket, the car maker demurred.

Undeterred, MGM Resorts International upped the ante and presented to Tesla the idea of a creating Tesla Experience pavilion as an attraction to The Park, wherein strolling guests could learn all about the science and technology that goes into a Tesla then hop behind the wheel of the current models and take them out for a launch at the Shake Shack.

Tagged: mgm   new york new york   crystals   the park   tesla   ferrari   maserati   lamborghini   chevy   cars   


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An imteresting move.

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