Mission Accomplished!

 sandyastrogl1de posted on Wednesday, 15th May 2013 - 5:13 pm

It's still much smaller than the $300 million 43 story billboard to the left.

 mnvegasguy posted on Wednesday, 15th May 2013 - 7:13 pm

Agreed. Sign was huge when I saw it but I liked it. Aria needed it.

 levans posted on Wednesday, 15th May 2013 - 11:38 pm

My god that sign must be a major distraction for drunks wandering down the strip on foot and in cars. Couldn;t they have just turned the carcass of the Harmon into the sign?

 saharalv posted on Thursday, 16th May 2013 - 1:40 am

When did the Cosmo get demolished? Is there a Youtube video with people cheering while it crumbles to the ground? Why can't I find it?

 blakjak21 posted on Thursday, 16th May 2013 - 10:12 am

Oh good, can't wait for the death rays to come of it

 BillyinLasVegas posted on Thursday, 16th May 2013 - 11:26 am

My favorite thing about the marquee is that the logo is wrong. Look at how different the logo is on the Zarkana building wrap.

 anawas posted on Thursday, 16th May 2013 - 1:24 pm

I had to squint a bit, but I think you're saying the cross-stroke of the capital A is positioned too low on the left side of the A.

Either way, the A in the marquee kind of looks like the first three lines of a grade schooler's star.

So I shall dub this casino STARia from now on.

 Trevelbond posted on Thursday, 16th May 2013 - 2:31 pm

I saw this thing under construction and Chuck is right, the thing is crazy-huge. Can't wait to see it in action. It seems that they made it way harder to implode the Harmon tower, because this thing is incredibly close to it. I don't see how they could knock down a building in such close proximity without seriously damaging it.

 JohnD posted on Thursday, 16th May 2013 - 4:33 pm

Is the logo wrong? It looks just as shitty as the marquee on I-15.

 ChiCell posted on Friday, 17th May 2013 - 11:49 am

Walking down the strip it REALLY overpowers Cosmo's... pretty funny.

 dsrbroadway posted on Friday, 17th May 2013 - 7:07 pm

It's beautiful/awful...I think it would be more striking if that wasn't such a crowded clusterf*ck of an intersection. The fact you have to walk under while already in the midst of that obstacle course? Oy. I'll be there in two weeks, staying at Vdara, so we'll see what I can do to avoid it.

 thecosmicjester posted on Monday, 20th May 2013 - 4:02 am

Oh my god, it's HUGE!

From that angle, it looks like the entire Cosmopolitan marquee could fit through the big hole at the bottom of Aria's marquee. Criminy.

I think the logo design isn't as much a matter of getting it wrong, as they tried to get maximum visual impact from the sign by minimizing dead space. In other words, they shrank the Aria A so they could cram another eight feet of LEDs on the sign.

 vespajet posted on Thursday, 23rd May 2013 - 1:56 pm

That sign is freaking huge and I wonder how long before Steve Wynn commissions an even bigger one, as you know his ego won't allow this to stand....