ARIA Marquee Testing Testing Testing

 bgrapes posted on Tuesday, 2nd April 2013 - 1:08 pm

Here's a quick Vine I posted the other day when I saw it testing:

https://t.co/qXD8uvKCFS

 Oskee2001 posted on Tuesday, 2nd April 2013 - 1:09 pm

Color me impressed....and a little intimidating. I thoughtt Cosmopolitan was pretty big but this is monster, uh, marquee territory.

 Chuckmonster posted on Tuesday, 2nd April 2013 - 1:10 pm

@bgrapes awesome!

 levans posted on Tuesday, 2nd April 2013 - 1:23 pm

The sign is too damn big. Will I have to wear shades just to walk past it at night?

 Skywise posted on Tuesday, 2nd April 2013 - 1:38 pm

Poor guys in the Veer who a> have their strip views blocked by the sign and b> will now have 24/7 video shining into their living rooms.

 Blakjackkid posted on Tuesday, 2nd April 2013 - 1:52 pm

Suddenly, I feel so inadequate...

 MinVegas posted on Tuesday, 2nd April 2013 - 2:06 pm

Going to see the latest Pitchfork darling at the rooftop pool is getting to be an uglier and uglier experience.

Perhaps the county's regulatory body needs to start considering the aesthetic value of the entire neighborhood when approving/denying permits to build things like this. This structure is basically a visual obstruction and it's increase to the property-holder's bottom line is questionable/negligible, while it could negatively impact surrounding businesses.

Unfortunately, the halls of power are fit to less business do what business is gonna do while providing palm trees, overhead walkways, and struggling to accommodate the extra utility use.

 RobbieNomi posted on Tuesday, 2nd April 2013 - 3:10 pm

At least the marquee is a perfect representation of how massive, boring, and uninspired the property is.

Remember to breathe.

 vespajet posted on Tuesday, 2nd April 2013 - 3:39 pm

I can't wait to see the Blue Screen Of Death on this marquee....

 bgrapes posted on Tuesday, 2nd April 2013 - 5:08 pm

Here are some other shots I took on Friday:

http://bgrapes.tumblr.com/post/46976982431/watching-some-test-patterns-on-the-new-marquee-at

Hell, I like it. I also like that Aria as a whole either really pisses people off or really impresses them. There's not much middle ground in the reactions to it.

 jinx73 posted on Tuesday, 2nd April 2013 - 7:16 pm

I have to say the picture doesn't do the dwarfing of Aria's marquee to Cosmo's justice. It's almost ridiculous to view in person.

 jimmybond posted on Tuesday, 2nd April 2013 - 8:34 pm

just think how much bigger it's going to look without the Harmon there putting it into smaller context.

 damania posted on Tuesday, 2nd April 2013 - 8:44 pm

Neon makes way for LCD/LED. It still probably uses less electricity than a couple of neon outdoor signs.

 anawas posted on Tuesday, 2nd April 2013 - 9:13 pm

It's not about the size of the dog in the fight, it's about the size of the fight in the ... welp, nevermind.

 Drake posted on Wednesday, 3rd April 2013 - 3:34 am

I like it. Should've been there all along. Well played, Mr. Murren.

 Oskee2001 posted on Wednesday, 3rd April 2013 - 7:28 am

I personally like it. Where else but in Vegas can you have this impressive display of excess?

 fountainfiend posted on Wednesday, 3rd April 2013 - 10:36 am

@Oskee2001 Times Square? :)

 yuelulu posted on Wednesday, 3rd April 2013 - 11:06 am

It kind of reminds me of the old Dunes Marquee...a very sad unimaginative reminder.

It's like a giant EPT strip.

 Oskee2001 posted on Wednesday, 3rd April 2013 - 6:30 pm

Ha good point :)

 nullzero00 posted on Thursday, 4th April 2013 - 11:55 am

"Hey Smails! My dinghy's bigger than your whole boat!"

 BillyinLasVegas posted on Friday, 5th April 2013 - 1:45 pm

The craziest part of this whole marquee is that it's powered by ONE Mac mini.

 peekb posted on Friday, 5th April 2013 - 5:30 pm

It was oocasionally on and mostly broken when we were there last week. :)