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Don't Forget to Bring A Towel

By Chuckmonster on Sunday, 8th May 2005 3:05am
  » filed under Las Vegas  comments: 0


Arad Towels' latest development is the Centium towel, launched a few months ago in the United States and designed for the luxury hotel market. The special design gives the towels a feeling of thickness and volume even though the fiber density is not much greater than in standard towels.

The company's previous creation was a towel called Room Ready. "Towels that come from Pakistan do not absorb until after two or three launderings," Kutchinsky says. "Our towels arrive ready to use, with no need for laundering before they are put in rooms."

High product quality, reliability and innovativeness have helped Arad Towels compete successfully with low-cost manufacturers from the Far East. Automation has replaced cheap labor, and while Israeli towels are more expensive than those from China and Pakistan, the price differential is not very great. Many Western clients are willing to pay the difference to avoid compromising on quality.



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