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Coming soon: "World Series of Poker" Video Poker Machines

By Chuckmonster on Tuesday, 26th April 2005 8:27am
  » filed under Las Vegas  comments: 0

   

Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc. (NYSE:HET) and WMS Gaming Inc., a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), today jointly announced that Harrah's has licensed the popular World Series of Poker(R) brand to WMS Gaming for the development, manufacture and deployment of video poker and slot machine game themes on WMS' Bluebird(R) gaming devices in North American and Caribbean markets.

Pursuant to the exclusive licensing agreement, WMS will develop several unique game themes using the World Series of Poker brand, the first of which is expected to be placed at Harrah's casinos following receipt of regulatory approvals, which are anticipated in the third quarter.

Under the terms of the agreement, World Series of Poker branded games will initially be available solely at Harrah's properties during an exclusivity period in each jurisdiction in which Harrah's or its affiliates operate. Once the exclusivity timeframe in a jurisdiction expires, each game theme will be available for placement at other casinos in those markets. The agreement, which calls for the installation of a specified number of World Series of Poker branded gaming devices in Harrah's casinos, is for a period of three years with an optional two-year extension.



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