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Big Brother Casino: This Time Caesars

By Chuckmonster on Monday, 18th April 2005 8:25am
  » filed under Las Vegas  comments: 0


Caesars Palace, one of the largest and most famous hotels on the Las Vegas Strip, is using the opening of its newest tower later this year to roll out technologies including voice over IP telephones in guestrooms and the use of biometric keys for its customers.

The gigantic second tower beside the original Caesars site will be an all-suite affair and will be opened in August.

Carol Pride, CIO of Caesars, told silicon.com both additions should prove a welcome boost to Caesars customers occupying the luxury rooms, who will include those the casino is most keen to "incentivise", she said – which translates as upgrading big winners to suites or offering free suite accommodation to any high rollers coming to town.

Pride believes the move to fingerprint biometrics makes it more convenient for customers who need not worry about lost keys.

Las Vegas is going through a major accommodation boom and those building on The Strip are ensuring their buildings are future proof – even if the average life-span of a strip casino is far shorter than comparable building projects.

"That tower is going to be there for decades," said Pride. "And you only want to pull wire once."



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