Home » VT News » Plaza Relaunches Brand, Website, Room Lineup

Plaza Relaunches Brand, Website, Room Lineup

By Chuckmonster on Saturday, 4th June 2011 5:55pm
  » filed under Awesome!  comments: 12

   

Plaza Executive Penthouse Vegas

The Plaza has launched a brand new website with new logo, new branding, new room line ups and a new slogan: "A Classic Reborn".

Plaza Executive Penthouse Vegas

The room line up comes in standard, suite, one & two bedroom suite, a three bedroom suite, and three flavors of Penthouses on the 25th floor. The grandaddy of them all, the Executive Penthouse is pictured above. There are some fascinating options up in the new Plaza that are tremendously exciting. Couple the affordable price point with the retro modernist 70's porn chic and we are absolutely ready to pull the trigger on booking one of these pimp suites.

Here's the breakdown:

Deluxe Standard

One King or dual Queen configuration
32" flat screen TV
Desk
Wifi
In room Safe

This is the standard room.

One or Two Bedroom Suite

One King or dual Queen configuration
Sitting room
Wet Bar
32" flat screen TV
Desk
Wifi
In room Safe

Mini-Suite

King bed
Love seat
Wet bar
32" flat screen TV
Desk
Wifi
In room Safe

Derby Suites (Three Room)

Three bedrooms - three dual queen rooms with private marble bathrooms for each
Master bedroom has jacuzzi tub with Strip view
Great room lounge
Dining table for six
Wet bar
Multiple 40" flat screen TVs
Desk
iPod docking
Wifi
In room Safe

I find the Derby Suites to be quite fascinating and the perfect answer for the "who has a three bedroom suite that doesn't cost $1000/night" or "we've got four couples traveling in our group and want to get a suite..." question that pops up every two months on The Board.

Executive Penthouse - Room 2501 (with deck)

1000 square feet
King bed configuration
Private deck
Wet bar
Marble bathroom
Large jetted tub
Glass encased shower stall
Multiple 40" flat screen TVs
Desk
iPod docking
Wifi
In room Safe

Executive Penthouse ** without deck- Room 2503

Spacious living room/bedroom
King bed configuration
Marble bathroom
Multiple 40" flat screen TVs
Desk
iPod docking
Wifi
In room Safe

Luxury Penthouse - Room 2506

945 square feet
King bed configuration
semi-formal dining area
Wet Bar
Marble bathroom
Multiple 40" flat screen TVs
Desk
iPod docking
Wifi
In room Safe

Bella Penthouse - Room 2505

900 square feet
King bed configuration
Marble bathroom
Luxurious living room
Multiple 40" flat screen TVs
Desk
iPod docking
Wifi
In room Safe

Thank you Fontainebleau!

Oh... as an added bonus. VT superfriend Donnymac66 sent us this rendering which he found somewhere deep within VegasMessageBoard.com which appears to be a fully redesigned and reconstructed street level exterior of The Plaza. New dome, new frontage, new decor, new logo. Not sure if this is an old rendering that has been tossed out or just a test drive, but it is quite compelling. My gut feeling is that this type of construction might be cost prohibitive to undergo.

Plaza Exterior Rendering

Fascinating stuff. So happy to see good things happening downtown!



Tagged: plaza   downtown   suites   new rooms   renderings   fontainebleau   





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Comments & Discussion:

This looks amazing considering how I found the property a week ago when strolling downtown. Dark, all windows covered in black boards, and the famous trailing lights down the facade broken and at places hanging free of attachment.

Nowhere to go but up, right? And it looks like they might slam it out of the park.

So I take it they're not bringing back the original Union Plaza name? I thought that was part of the plan as well.

The signage on that rendering reminds me of Boyd Gaming's B Connected logo. I still would not be surprised if they still stick with the Union Plaza renaming. I feel as though that rendering is one that was proposed but tossed due to costs. I'm sure getting the furniture on the cheap helped stretch the budget for this renovation, but not to the point to allow this.

I saw those renderings last time I was in Plaza Central. Word was, that's a phase 2 thing.

The question is, will it be better than the Golden Nugget? Or at least comparable??

possible #vimp site?

I just wish they'd do more with the logo/branding on the new site. It just looks a bit like a weak attempt.

It would be cool if we saw a trend of hotels being remodeled instead of being blown up and starting from scratch. It's a good thing this place has changed the way it has from the craphole it was before. Some other place could learn from the Trop and Plaza. Circus Circus, however HAS got to go, and don't replace it with a Cirque du Soleil casino, lol. That would be too MGM.

^^ That trend is ongoing all the time always.

In the last 10 or so years Mirage, MGM, Planet Hollywood/Aladdin, Tropicana, Luxor, Treasure Island, Hilton, Stratosphere, Ballys, Flamingo and a bunch of other joints have all opted to refurb instead of blow the joints up. Usually the end of life happens when it makes more financial sense to start over than to renovate. The definition of "financial sense" is completely different thing now than it did in 2007.

I don't think anyone can come close to the Golden Nugget when it comes to Downtown. Now whether the revamped (Union) Plaza can compete remains to be seen. If they start getting AAA Four Diamond Awards like the Golden Nugget has for a number of years (they briefly lost their status but regained it this year), then perhaps we can compare them to the GN. One would also hope that a similar revamping of the Las Vegas Club is on the docket as well. Both properties now have a management team on site that appears wants to keep these properties a going concern instead of just puttering along like the management Tamares brought in after ending the management deal with Navegante.



If the Plaza gets a AAA Four Diamond and a Mobil Four Star in the next two years I'll dress up in a Treme Indian Chief Costume and lead a Mardi Gras parade on Fremont Street. (Okay, so I do that every year anyway.) But seriously, folks, it AIN'T gonna happen.
A good deal on new furniture and new carpeting and maybe even some new bathroom hard goods are a good start, but just that -- a start.
1. Is every room that will be rented going to be refurbished or is this a Stratosphere-style piecemeal renovation? (Get favorable print and blog updates on some nice remodels and then charge more for the better rooms. Leave the remaining rooms that are also badly in need of freshening alone.)
2. What about the main parts of the casino and hotel? Will there be a new and well-decorated casino? Lobby? Hallways and elevators? Plumbing, heating and air-conditioning? Will they clean the gunk out of the beverage dispensers at the bars? Will they buy new casino chips?
3. The hotel's exterior: Dr. Dave suggests above that the exterior renovation shown is "phase 2." Given that Tamares promised to totally remodel the exteriors of the Las Vegas Club and Plaza when they brought the properties about eight years ago (using their stooge front, Barrick Gaming, as their stand-in) I wouldn't put a lot of faith in any Tamares claims.

I think remodeling that improves the guest experience is a good thing for visitors and for Las Vegas but I'm not really sure why folks get so excited about dumpy properties spending a little on desperately needed renovation/remodeling.
Good companies like Wynn and MGM Resorts do it as a matter of course and spend tons more on a room-by-room basis. And they do it more often.
Crappy joints are crappy because their owners tried to milk extended lives out of worn-out facilities and rooms. When they finally spend a small amount on a per-room basis to remodel -- even if a few model rooms look nice -- that doesn't jump the improved property halfway up the quality ladder. A rung or two, sure.
IF -- and only IF -- the Plaza/Union Plaza renovates ALL of its rooms and substantially improves its other horribly worn and dated common elements, then perhaps the property can jump Fitzgeralds and the Las Vegas Club and join the Four Queens, Fremont, El Cortez and Cal in the middle of the downtown pack, below Main Street Station and far below Golden Nugget.

Totally agree with the above comment. I'm excited about renovated rooms and think "huh, I should stay there next time", but... I never do stay there next time, and these renovations are usually half-assed. The Stratosphere is a prime example. I'm seeing advertisements all over about their renovations but when I visit their website: Costs extra.

Obviously with renovations the rooms will cost more but when a hotel offers "renovated" rooms (which should be the standard, period) alongside non-renovated rooms, ghetto. Either renovate all the way or not at all. Same with Excalibur, really hard for me to consider ever staying at their hotel when they offer two classes of their "standard" room. Really bugs me more than it should.

And speaking of Excalibur, even if they had renovated all their rooms the casino is crap. Either embrace the theme or get rid of it but at least touch it up please! I either want to be gambling in some sterile environment that is at least clean and new or in a casino that has a theme, preferably the latter. The Excalibur of which is neither. It's like a giant corporate advertisement when walking in from outside with all the McDonalds and Starbucks signs... Like yeah, I'm walking into your casino to visit your fine McDonalds which isn't at all any different than the one where I live, except for maybe filthier and with a weird, isolated dine-in area.

The only reason I see for excitement: New, clean rooms that are probably the same cost as some old, ghetto room next door.

Hopefully the Plaza does indeed renovate all the way as Fremont is in desperate need of more attractive rooms.



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