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Siete's Con Fuego : Slots En Espanol

By Chuckmonster on Wednesday, 13th April 2005 9:10am
  » filed under Las Vegas  comments: 0

   

Over the next several weeks, the Plaza hotel and casino expects to introduce Hispanic-theme slot machines, Spanish-speaking blackjack dealers and football games in its sports book in an effort to attract Hispanic customers.

The Plaza hotel and casino expects to introduce Hispanic-theme slot machines.

Those are just a few of the signs of a larger, long-term initiative to reach out to the Hispanic community that will include commitments to hire and promote Hispanics and becoming involved in local Hispanic service organizations, said Stephen Crystal, president and co-founder of Plaza owner Barrick Gaming Corp.

"Other casinos have brought in Latino pop stars on a one-off basis or had a Latino (boxing) card or a salsa nightclub on a one-off basis," Crystal said. "We view this as a long-term effort. The entertainment will be the outgrowth of making the commitment to be a part of the Latino community."

Over the next couple of years, the company intends to redevelop about six city blocks and about 6.5 hectares (15 acres) surrounding the company´┐Żs Western casino into a "Latino corridor" that will include commercial and residential buildings. As the final piece of the redevelopment project, the Western will ultimately be transformed with a Hispanic theme within three to five years, Crystal said.



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