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Harrah's: What Exactly Is Total Connect?

By Chuckmonster on Monday, 18th October 2010 3:40pm
  » filed under Las Vegas  comments: 0

   

Harrah's Total Connect

What exactly is Harrah's Total Connect? Initially, the logo above was used in conjunction with a Harrah's Resort Atlantic City iPhone App which has since been yanked from the store:


Although it still appears in the search index:


It is also the name used by touch screen kiosks located in Caesars Las Vegas. I've never seen or used one of these things.

According to numerous filings with the USPTO, total connect refers to:

interactive computer system comprising computers, computer hardware, computer peripherals, and computer operating software for use in providing real-time, interactive communications to members of trademark owner's frequent customer reward program in trademark owner's entertainment venues; portable telecommunication instant messaging devices; electronic displays, namely, digital signage; an interactive computer touch screen digital kiosk comprising computers, computer hardware, computer periphera.

So what is Total Connect? A way finding/information system... or the first steps of a corporate wide Total Rewards kiosk platform that will eventually include apps for iPhone, Android and the like?



Tagged: harrahs   total rewards   total connect   iphone apps   





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