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Cosmo Commercial To Debut During Mad Men Finale

By Chuckmonster on Thursday, 14th October 2010 12:37am
  » filed under Las Vegas  comments: 6


Cosmopolitan Commercial Mad Men

Cosmo employees (Cosmopoliticians?) are all a'twittering the news that the season finale of Mad Men will feature a 60 second commercial touting the resort, not the cocktail.

This is definitely a gigantically pricey advertising buy - the season finale of one of the most popular shows on extended basic cable - and a reasonably big risk as well, being that the show is about advertising.

We're hopeful that the cosmotologists will deliver the marketing message goods with no jazzy piano, large schlong gestures or word failures in sight.

As an aside... have you heard about the Mad Men drinking game? Every time someone on the show takes a drink, you take a drink. #slowmotiongiganticsilentdrumfillendingwithataponacomicallysmallcymbal

Tagged: cosmopolitan   casino marketing   don draper   


Comments & Discussion:

i usually catch up on mad men by watching the show on demand from my cable provider but if thsi is happening i will change my strategy just to see what the commercial is going to look like

Let's hope they slip a view of the Bellagio fountains in, just to give Murren a noogie.

What station and when is the finale? (day and time) Can't wait to see the commercial!

@asmit4 It will be on AMC Sunday Oct. 17 10pm/9c

I've watched some of this season the next day and my cable company does keep the commercial spots in the episodes (I'm trying to remember if the season three episodes did so, as I watched them all in a row prior to season four. I'm also in the process of catching up on the first two season as well.).

I have to say that putting an ad in the season finale of Mad Men is probably smarter than a series of them on say the Travel Channel, Food Network, as well as the news and business channels.

The season three finale drew an estimated 2.32 million viewers. The season four premiere drew an estimated 2.92 million viewers.

What's interesting is that the average 30 second ad runs during Mad Men goes for about $20-25,000. No word on the price of a 60 second ad.

I wonder if this is the case in regards to the season finale? If so, then perhaps this commercial is not that expensive of a buy for Cosmopolitan of Las Vegas.

What drives me nuts about Mad Men is how the commercials in the middle of the break try to look like the show. So when I'm fast forwarding on the DVR I hit play quickly only to find out I'm being shelled vasoline. I hope the Cosmo uses their own advertising campaign and does not try to replicate the look/feel of the show.

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