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B Connected Gets iPhoned

By Chuckmonster on Thursday, 15th July 2010 4:13am
  » filed under Las Vegas  comments: 0


Apparently, it is harvest time for casino iPhone apps. Earlier today, Boyd Gaming Corporation - the folks who own the Fremont, The California, Main Street Station and The Stardust - unleashed an iPhone application for their entire portfolio of casinos from Vegas to Indiana and back.

Lets take a looksi.

The first thing that I noticed tapping around the app is that it all of the pages load really really fast compared to other casino iPhone apps. The second thing I noticed was that the information architecture and in turn the navigational processes are completely jacked.

After browsing a list of Boyd B Connected casinos, I chose The Cal. After choosing it again, I was dumped off into a page called "Home" which is a generic category nav which has no property branding whatsoever. It isn't the Home page. It is the Cal Home page, but it doesn't tell you that. The only way to switch properties is by hitting the B-Button in the top right... kinda confusing.

The good news is that the app is location aware and will find where you are if you tap on "Locate Me".

The great news is that the content is fabulous... filled with tons of photos and clear descriptions of all the rooms, dining options, entertainment and other interesting stuff (including the Main Street Station Antiquities!) Much to my personal chagrin, the Main Street Gazette is sadly missing. BOOO!

If you are a big player at Boyd properties - who doesn't love rocking comps at Orleans - this app is a great way to keep track of all of your B Connected points and comp offers, particularly when the pit boss refuses to pencil your buffet ticket. Take that iBiatch!

Tagged: boyd gaming   orleans   the cal   fremont   main street station   comp clubs   iphone   


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