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Say It Ain't So! Harrah's to Nix Flamingo?

By Chuckmonster on Saturday, 12th March 2005 2:06pm
  » filed under Las Vegas  comments: 0


Caesars Entertainment, which was created from four separate gaming companies, has collected one of the most diverse set of casino brands outside of Nevada.

Harrah's expects to keep its Harrah's Las Vegas and Rio brands and also maintain the Paris Las Vegas name after it buys the French-themed resort from Caesars, Harrah's spokesman Gary Thompson said. The name of Caesars' flagship Caesars Palace resort also will remain untouched, he said.

The company hasn't decided whether to keep the Flamingo and Bally's casino brands in Las Vegas, however, Thompson said. Also undecided is the future of the Grand Casinos brand of properties Harrah's will acquire from Caesars in Mississippi.

"It's too early to tell," he said.

Harrah's executives have previously said the company would maintain three major casino brands -- Harrah's, Caesars and Horseshoe -- and decide the others on a case-by-case basis.



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