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ARIA Finally Gets Their Billboard Right!

By Chuckmonster on Friday, 11th June 2010 3:58pm
  » filed under MGM Mirage  comments: 4


Our obsession with ARIA's marketing campaign continues today with the discovery of yet another billboard 1 mile away from the VT home office at the very same intersection that this one was found... yeah, they've got two billboards hanging over one corner.

The good news is that they've dropped the cutesy hyperbolic nonsense and described ARIA exactly as it is. Unfortunately, I prematurely photograjaculated and didn't get the whole board in the money shot:

Introducing a Vegas Hotel That Isn't Imitating Anything

Someone hire Kool and The Gang because we're gonna "Cel-E-Brate Good Times Tonight!" Winnar winnar chickum dinnar! Boom! Goes the dynamite!!!!

Tagged: aria las vegas   billboards   


Comments & Discussion:

Oh, and "bland office building chic" isn't imitating anything?

No. Because it doesn't look like an office building.

It's actually quite a beautiful building.

Well I think it's a beautiful office building. Can't we all just get along?

Seemed nice and officy... Not bad margarita service...

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