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Binions and the Horseshoe Get Divorced

By Chuckmonster on Thursday, 10th March 2005 2:26pm
  » filed under Las Vegas  comments: 0

   

Binion's Horseshoe hotel-casino has lost a bit of its identity.

The 54-year-old downtown landmark was renamed Binion's Gambling Hall and Hotel on Thursday.

The change comes after Harrah's Entertainment, which owns the rights to the Horseshoe name, stopped managing the property, taking the brand with it.

Harrah's purchased the Fremont Street property last year, but sold it to MTR Gaming Group of West Virginia.

Harrah's, the world's largest gambling company, had been running Binion's for MTR since April 1.

MTR plans to replace immediately old Horseshoe chips and table covers. Over the next 30 days the company will gradually remove the remaining traces of the Horseshoe name as it rebrands the property.



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