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Chase Hates Camp Vegas

By JohnH on Thursday, 9th February 2017 10:55am
  » filed under Las Vegas  comments: 21

   

Speedo Vegas

Are you getting tired of the preponderance of Camp Vegas marketing information flooding onto your browser lately? Pool party fatigue? Well, the closer we get to Encore Beach Club's Memorial Day weekend opening, the more pool-centric, party-obsessed marketing you're going to see. So get ready for chode overload, everybody!

Now, the ad obviously isn't aimed directly at the Vegas pool party craze, but it's impossible to not acknowledge some sort of latent Rehab/Liquid/EBC hatred in there somewhere. And in those latent, subtle references, the ad succeeds not in promoting a populist American Express Platinum parody, but in highlighting the apparent lack of luxurious, Ed Hardy speedo-free pools in Las Vegas.

And we should all be asking ourselves where in a post-Camp Vegas world those relaxing pools are. From this Vegas pundit's perspective, I can only think of two: Bellagio and Mandarin Oriental. It looks like they're the last of the Mohicans in this new frontier.

Those really are the only two that I can think of and that is a shame. Not just because I have some sort of deep-rooted aversion to techno music during daytime hours, but because Vegas is a place that is all things to all people and this day club obsession is killing off an important amenity for an important Vegas-travelling demographic. See, there are two market segments that have incredible amounts of disposable income and love to come to Vegas: 21-29 year olds and successful individuals over the age of 50. The pool parties have the latter covered, but as that Chase Sapphire commercial asks, where are the pools for that latter market segment?

The above-mentioned fact that I can really only think of two pools is a sad thing and may just discourage those well-healed, well-travelled and mature guests that Wynn, Encore, and Aria so desperately need to attract to the city from coming anywhere near the place. The Best Tem Paper Writers You Are Looking For There are lots of term paper writers online today. But you should understand that not all of them are equally good and have professional skills. Some of them have no opportunity to prove their skills and the experience they are talking about.

On a side note: Am I the only one who thinks that there could be some sort of co-marketing campaign worked out between Chase and the good people at Rio? The Rio Chase Sapphire Pool? Anyone?



Tagged: camp vegas   pools   





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Comments & Discussion:

mandarin oriental - check

how does bellagio compare, considering 3993 rooms?

there is also palms place, and of course the mansion.

"The above-mentioned fact that I can really only think of two pools is a sad thing and may just discourage those well-healed, well-travelled and mature guests that Wynn, Encore, and Aria so desperately need to attract to the city from coming anywhere near the place."

Or not? We have yet to see spring gaming numbers, but so far the high-end games (like baccarat) have been the strongest sectors at the casinos.

And I've said this before and I'll say it again. Steve Wynn would never have bothered getting into the pool day club business if he didn't look at the other casinos' day club profit margins and notice how lucrative a business this is becoming.

And wait, don't Wynn and Encore still have their other pools? Can't the "non-clubbin'" folks just go there? And leave more mojitos for moi at Bare? ;-)

atdleft - do the casinos pay you to be their cheerleader?

wynn is going to take it to a whole nother level as usual. someone mentioned rates up to $10K/day for opening weekend. only question in my mind is layout. IMHO liquid @ aria is the one to beat.

re wynn pools, there are the tower pools.

Mr. Chuck-

"do the casinos pay you to be their cheerleader?"

Nope. I just don't mind saying what's on my mind, even if I have to be the contrarian around here. See MyVegas page for the proof. I dish out the criticism when necessary. Maybe it's just that I'm part of the "21-29 demographic" that the casinos are targeting with these day clubs, but I really don't mind them. After all, if I don't want to go to them I don't have to pay to get in them.

As the anti atdleft in here, who doesn't party or drink or even tan and just finds the pool thing pretty annoying unless there's an adjacent diner nearby inviting me to perv out and observe nearly naked people... *inhales* I think John isn't thinking hard enough.

Palazzo offers a nice, high end pool without any of this nonsense. It helps that all the partiers head to Venice next door. Four Seasons has its own pool. And of course there's off strip and non casino properties.

Mike, I'll give you Four Seasons, but my greater point is to highlight the lack of truly relaxing pools--that is, those without any attached day club, European, or party-centric pool. Palazzo has Azure, Wynn has the Sunset Pool, and Encore's main pools were always designed and marketed as a "party through the day" concept. Each of those associated pools utilize the "hottest, melodic house music spun by master DJs" that has the all too obvious habit of bleeding into the main pools--and in Wynn's case, the Tower Suites pools. It may sound a bit reductive, but if I can't sit and calmly read a book without having to hear the dreck from Kaskade, Oakenfold, or any of the other one name hacks that call themselves "musicians," then I'm not in a relaxing pool environment. And we all know that there are people in that second demographic category I mentioned in the article who probably think the same.

In that regard, there are very few main hotel pools in the tourist corridor that provide a calm, luxurious, and relaxing pool experience. Bellagio? Check. Mandarin? Check. Four Seasons? Check. Vdara? Haven't been, but perhaps.

There are lots of good non-clubby pools. Add Palazzo, Venetian, and Aria to the list. We have already reached over-saturation. Liquid hasn't had more than a 100 guests at anytime since opening weekend (and with bargain basement $3k cabanas!). Encore beach club is only going to steal business from the currently successful clubs. I haven't counted, but there must be close to 10 Sunday morning pool parties now.

Personally, I like a good pool bar without all the DJ noise.

bellagio = 3993 rooms = zoo
four seasons has apparently been overrun by screaming children / young adults

MO only has lap pools, is more expensive than palms place, and has fewer hotel rooms than palms place

i hope wynn does something mansion-style when he finally develops golf course

also, if second PHO tower ever gets built, and the penthouse residences allow rentals, ~40 units will share a rooftop pool.

JohnH: Yeah, but at the same time you're also looking only at the luxury hotels. Plenty of hotel pools don't have parties, but they're the likes of Vdara and Paris and Monte Carlo and Bally's and Imperial Palace and Tropicana.

And as far as I know, the Azure pool at Palazzo doesn't have a DJ blasting tunes over the entire property, which I find horribly annoying and has dinged weekend times I've spent at Treasure Island and Mandalay.

Again, if you don't like it, Red Rock and the JW Marriott in Summerlin are all nearby, as are the fancy Platinum Hotel and less fancy Embassy Suites by UNLV and the also fancy Marriott Resnnaisance by the Convention Center.

When you narrow it down to high-end/luxury hotels on the Strip with casinos and no day club OR separate topless section, then yes, the list gets pretty small. Because you limited yourself.

Oh heck, in my list of off-strip alternatives I forgot the one last remaining hotel standing in Lake Las Vegas.

They could use your business, most especially.

I was in Las Vegas the other week (for Uncork'd) stayed at Encore. One day, spent the whole day at the pool there. I had reserved a cabana at the European pool. Mainly, because it looked nicer and was larger. When I showed up to get cabana, I was told the European pool was closing at 1:00 PM that day. So, I got a cabana at the regular Encore pool. The cabana was nice. The pool itself pretty basic. But there wasn't a "club scene" going on or anything like that. We did wander over to the European pool to check it out, but it was still kinda early and it was quiet. Dunno what it gets like later in the day on a Thursday.

I was a bit bummed the European pool was closing early and we got stuck at the main pool. But it was still a good time.

One of my biggest concerns with Encore Beach Club is that the Ed Hardy set is going to spill over into the common areas of the hotel: the walkways and hallways, the bars, the gaming tables, and the restaurants. And they won't be lounging around in a (Steve Wynn's) dog-legged chair admiring the gold leaf Daphne statue either. They'll be shouting, puking, and taking photos of each other flashing that goddamned backwards, sideways peace sign! You kids stay the hell off my lawn!

"backwards, sideways peace sign"

The two fingers with the wrist facing outwards is actually the British version of flipping the bird. I have no idea how it came over here, nor when it became gangsta to do it sideways (which I see on a lot of UK rap album covers.)

Mike C-

"As the anti atdleft in here"

Wow! I know I've arrived when people start calling themselves the anti-moi. Thanks! :-D

"the Azure pool at Palazzo doesn't have a DJ blasting tunes over the entire property, which I find horribly annoying and has dinged weekend times I've spent at Treasure Island and Mandalay."

When I was at Mandalay just over a week ago, the main pool complex wasn't too loud for me... And I have super sensitive ears! Still, there was some music playing and younger folks perusing but that was it. In fact, Mandalay's non-Moorea pools were an interesting mix of young party folks, families with kids, and even older couples... And the older couples also weren't complaining.

"Plenty of hotel pools don't have parties, but they're the likes of Vdara and Paris and Monte Carlo and Bally's and Imperial Palace and Tropicana."

Yeah, in my book they're called "BORING"... Except Monte Carlo, which recently started bringing some music into the pool area. I couldn't tell if it was piped in or a DJ spinning tunes, but it sounded like good times.

jsmeeker-

"The pool itself pretty basic. But there wasn't a "club scene" going on or anything like that."

And this is what I also remember from last year. Encore's main pool area is quite tame. And since EBC will be on the other side of the casino, I doubt the EBC scene will be spilling into there.

misnomer-

"One of my biggest concerns with Encore Beach Club is that the Ed Hardy set is going to spill over into the common areas of the hotel: the walkways and hallways, the bars, the gaming tables, and the restaurants. "

Interesting that you say that...I suspect that SW feels the same way, since he's building direct access from the parking garage to EBC. Basically they'll be able to park in the Wynn garage and get to EBC without setting foot in the casino. I'll have to see how well this works in practice.

Honestly, I just don't see Encore Beach Club turning into such a big deal. The vast majority of under-30s are already priced out of Wynncore for starters, and frankly, why would they want to stay at granddad's favorite hotel anyway? It's like some WASP country club trying to get down and hip for the kids. Not gonna work.

Dave702-

"Honestly, I just don't see Encore Beach Club turning into such a big deal. The vast majority of under-30s are already priced out of Wynncore for starters, and frankly, why would they want to stay at granddad's favorite hotel anyway? It's like some WASP country club trying to get down and hip for the kids. Not gonna work."

All those kiddies have been flocking to XS, so I don't think the granddad argument flies.

Pools? In terms of relaxation, there are only two, ranked in order:

1) Four Seasons
2) Mandarin Oriental

Four Seasons Las Vegas is nicer than the MO pool.

* It's more grown in. Thus, there is more shade.
* As a Four Seasons guest, you can go to the Mandalay Bay pool whenever you want, then come back to the Four Seasons pool.
* Full drink and menu service.
* People handing out popcicles, frozen treats, evian water spritzes to the face, sunglass cleaning, you name it.
* Magazines and newspapers freely available.
* They remember your name immediately and for every other time you show up.
* If you show up a second day, they not only remember your name, but where you sat poolside, and ask if you want the same spot again.

The MO pool struck me as rather spartan. There isn't enough shade there in my opinion and you're going to bake in the summer. Service at MO is always off the charts, so no problem there. It's just not finished yet. I'll have to try again when they have more shade and when the poolside cafe is up and running. Earlier this year they were air-lifting items from MOzen Bistro to the pool.

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