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Encore Beach Club Unveils Logo

By Chuckmonster on Monday, 19th April 2010 1:53pm
  » filed under Las Vegas  comments: 5


Our pal Admiral Hillegas has been poking around the Encore Beach Club construction today and posted a photo of the EBC logo to his Twitter feed.

Take a looksi:

Encore Beach Club logo

Two orange sea monster hands holding a circle with a beach ball in the middle? A flaming asshole? A pile of cheese? A splattered Egg McMuffin? Nope.

It's an Encore Beach Club tramp stamp!

Tagged: encore beach club   logos   tramp stamp   


Comments & Discussion:

going for retro and failing?

Definitely a fail. Isn't the first thing you learn in marketing school that branding needs to be consistent? Does this mean that the signage on the top of the hotel tower will be changed from the Wynn script to whatever font this is? ;)

Here's a promo video with both the Encore Beach Club and Surrender logos that I guess has been online for a couple weeks: http://vimeo.com/10630963

I just found it tonight. Personally I like the Beach Club's logo better.

I encountered this on the strip yesterday when walking around the site before I saw the post. My first though was "Gee, nice that the construction company thought up a neat little logo to put on this plank of wood." Then I saw the font, and red, and it all clicked.

FAIL. Seriously. SWITCH Beach Club is a better idea/name/logo than this mess.

How long til we see it in flesh at the AVN Awards?

It DOES look rather pedestrian and unsophisticated. It appears to be temporary signage; I really doubt that's the final official logo.

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