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A Study in MGM Mirage Suite Trends

By MikeE on Tuesday, 10th November 2009 12:55pm
  » filed under Las Vegas  comments: 0


Study #1: What happened around 2005 when MGM Grand's old penthouses became tired and threadbare? They began advertising them and dropped down their prices to $350 a night for a two-bedroom, 3000 square foot, two level (with elevator!) unit - a steal of a price during a time when $300 weekends at Bellagio were considered reasonable. Shortly thereafter, these suites received a thorough gutting and Skylofts was unveiled. Concierge desks, limos, private lounges, separate registration - Skylofts was a hotel within a hotel far exceeding the offerings down below.

Study #2: Monte Carlo never advertised their top floor suites. Hell, hardly anyone ever even knew there used to be a small concierge desk up there. After a while, they began making hints about these offerings on their website - a sign that whatever semblance of ultra premium play had left the building. A scorch later and we have Hotel32 with a concierge desk, limos, private lounge, and separate registration. Sound familiar?

Study #3: Bellagio built its Executive Suite Lounge with - you guessed it - concierge, private check-in, etc. Passing a certain threshold of nightly spend even warrants limo service.

Study #4: Aria does everything mentioned above and fashions it in a way that their top customers never even have to interact with the unshowered masses if they don't want to. In case you missed that revelation, the details are here.

So what does all this mean? Well, before the economic shit hit the CityCenter fan, MGM Mirage was feverishly busy renovating Mirage's rooms with rumblings that their penthouses would get extra special treatment. Unfortunately, we're still seeing armoires and pop up tube TVs at the foot of the beds, but I'm guessing that when CityCenter opens up completely and hits its stride, Mirage's top floor will get the royal treatment (and at last, at a casino I'd actually be more than happy to spend my whole vacation in).

If you're the type that books well in advance, I'd suggest grabbing one of the penthouses for mid/late 2010 dates. By then, they might be ultra deluxe rooms running triple the going rate.



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