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The City Pimps The City Within A City

By Chuckmonster on Tuesday, 20th October 2009 4:53pm
  » filed under Las Vegas  comments: 2


Irony? Savage marketing? Preaching to the choir? Whatever you might call it, New York New York has started a marketing push to raise awareness of City Center to its customer base, just as VegasGang guest Gordon Absher predicted at the PodcastAPalooza on Saturday.

City Center Las Vegas

NYNY's website now has a little tear away thingy in the top right corner, which when clicked on loads up a flash video and link to CityCenter.com. It would make perfect sense as City Center is essentially recreating the high brow concept of urban density that NYNY does, but minus the steaming manholes and other Big Appleisms.

Additionally, NYNY has sent out an email touting a "Dave vs. Dave" style contest which will give NYNY visitors the chance to choose between two actors portraying goombahs named Vinny to be NYNY's official spokesman over the next coupla years. The footer of the email features a large advertisement for CityCenter.

Re: the Vinny vs. Vinny contest, if I were making the rules, I'd choose an actual tourist to represent the casino and start the marketing campaign from the actual beginning... when "Vinny" gets the job, is put up in a basic room, then high roller suites, checks out the dry aged steaks, gets hammered at 9 Fine, reflects at the 9/11 memorial, barfs off the roller coaster all done by "Vinny" and his friends via hand held camera. Authentic social media as reality show, not actors.



Comments & Discussion:

I believe the fold-back is on all MGM Vegas properties. As far as I can tell.

The peel aways were added back in September. The Skylofts and Signature do not have these peel aways..

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