Will Bill's Ever Make the Switch?
Way back when Harrah's had more money than Oprah and became the strip Yin of MGM Mirage's Yang, immediate speculation began about the future of Barbary Coast and north up through Harrah's casino. Those darn city-within-a-city complexes were all the rage, after all...
While Harrah's wasted no time converting everyone over to Total Rewards, the pathetically charming Barbary Coast - surely the first on the leveling agenda - wasn't worthy of playing with the others. A name change over to Bill's and a separate, half-assed player's club that just screamed "Temporary Until Further Notice" came to fruition.
Now with "further notice" and scrapped ideas among us, Bill's has a solid position with prime real estate and several more years likely in its future. Nevertheless, Harrah's is stuck with the same half-assed player's club they established. I even recently noticed that they've started their own "Diamond Card" which only seems to further delay the inevitable conversion.
Let me get this straight: there are actually people out there that put 11,000 points per year on their card at Bill's only to be granted the privilege of using Flamingo's Diamond lounge? Do they not realize that for the same amount of play, there are massive networks of significantly nicer casinos offering the same or even better perks?
C'mon Harrah's. Let your one casino that has some semblance of old-school charm join its older Total Rewards brethren.
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