Hotel32 at Monte Carlo
MGM Mirage has begun cryptically marketing new suite branding for the redesigned fire damaged 32nd floor of Monte Carlo under the name Hotel 32.
The mini-site linked in the announcement is short on details, but long on style. The flash slideshow of Hotel 32 features copious numbers of suite renderings, set atop a fire engine red background (har har) and accompanied by a purposely heart throbbing dance track.
When I opened the Hotel32 website my blood started pumping, my mind raced with ideas, and I was ready to book it. After taking a moment to regain my composure and let the first sips of todays coffee do their much needed job... my regained wits tell me that Hotel32 is not only superb marketing of the highest order but evidence that a turd - in the form of a fire damaged hotel - can indeed be polished with enough insurance settlement money.
Hotel32's room renderings are similar in style, tone and decor as the other MGMMirage renovations. If you replay the video a number of times, you'll spot many similar linens, patterns, textures, fittings and furnishings found recently at TI, Mirage and Mandalay Bay.
MGM Mirage is continuing to chip away at the barnacles of sleepiness that encrust Monte Carlo. Will the addition of Hotel32 be the tipping point? I doubt it, but it surely is a great leap forward.
Two words : Replace Lance.
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