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New York-New York : The Direct Approach
Here's an interesting piece of marketing spam sent out earlier today by New York New York. Instead of dressing up the email with photoshopped silicone buns of the Rok bar babe or a romantic skyline scene from one of their Park Avenue rooms, they show the head of NYNY's head honcho. The attached message is the textbook definition of "the direct approach" - times are tough, but please come visit us.
For the life of me, I cannot recall seeing casino marketing like this, ever. I'm sure we'll be able to judge how effective it is if we start seeing other property level honchos making the case to us directly, minus the smoke and mirrors and photoshopping.
Here's a screen grab:

Ain't too proud to beg? We'll see...

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