Home » VT News » New York-New York : The Direct Approach

New York-New York : The Direct Approach

By Chuckmonster on Friday, 20th February 2009 1:55am
  » filed under The Internets  comments: 0

   

Here's an interesting piece of marketing spam sent out earlier today by New York New York. Instead of dressing up the email with photoshopped silicone buns of the Rok bar babe or a romantic skyline scene from one of their Park Avenue rooms, they show the head of NYNY's head honcho. The attached message is the textbook definition of "the direct approach" - times are tough, but please come visit us.

For the life of me, I cannot recall seeing casino marketing like this, ever. I'm sure we'll be able to judge how effective it is if we start seeing other property level honchos making the case to us directly, minus the smoke and mirrors and photoshopping.

Here's a screen grab:

New York New York Direct Approach

Ain't too proud to beg? We'll see...



Tagged:    





Advertisement:





Comments & Discussion:


» No Guts, No Glory... Be The First to Post



Comments Are Closed







Subscribe via RSS







Recent Comments:

michigan2010 posted: "MGM equals cookie cutter casino. No to reason to step foot in Bellagio again. Just hope they don't screw up..."
» Sayonara Bellagio Table Game Canopies...
saharalv posted: "I wish the editors were the entire electoral college in 2016...."
» Introducing the Trippies Class of...
fatbastard posted: "So many people letting a billionaire live rent free in their heads. Funny. Too bad it also detracts from the..."
» Introducing the Trippies Class of...
wpsteel66 posted: "Total bummer…talk about taking the class and uniqueness away from the Bellagio…another smart move on CEO Jim and making all..."
» Sayonara Bellagio Table Game Canopies...
damania posted: "Is there a podcast?..."
» Introducing the Trippies Class of...

» More Comments