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Tropicana CEO Talks Turkey About The Future

By Chuckmonster on Friday, 29th August 2008 2:45pm
  » filed under Las Vegas  comments: 0


Scott Butera, the CEO of the embattled, listing Tropicana, sat down with In Business Las Vegas recently to discuss the challenges facing the Trop and how they plan on restoring the shine to the Tiffany on the Strip.

He seems to be a generally optimistic person, which I would guess he has to be since he's known in the gaming biz as a "Mr. Fix It." He presided over Trump Entertainment during their bankruptcy proceedings and spent some time at the Cosmopolitan before jumping at the chance to mop up the Trop mess.

After reading the interview, it looks like Butera is trying to make right on parent company Tropicana Resorts & Casinos wrongs, admitting botched strategies and even offer apologies. Are these efforts sincere or simply a full-corporate press to convince the New Jersey Casino Control Commission to give them a reprieve and not auction off the Tropicana Atlantic City.

So what's gone wrong at the Trop?

I think there have been a lot of things that have been either ignored or done wrong at the Tropicana that we're in the process of fixing because we think the Tropicana can be a great company and has a terrific brand and is well-suited for the challenges that we have in the economy going forward.

Is former Columbia Sussex boss Bill Yung (the man responsible for a lot of the mismanagement) still involved in the company?


What about the Trop's plans for implosion and rebirth?

You know, we've got our team together and we're in the process of doing that. We're doing a lot of experimenting. I think the plan is, obviously, to operate this property for the foreseeable future, but I think we want to do things to make the product nicer, make the room product more in line and create a great guest experience from a room standpoint. I think you'll see us renovate restaurants, bars. We've added a whole new pool experience out at our pool, which we think is a fabulous element of this property.

This building was built in 1957, so I think at some point there will be a redevelopment of this property, but I don't see it certainly for the next five or six years.

Read more here



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