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Classic Vegas, Now Appearing At Ballys

By Chuckmonster on Saturday, 23rd August 2008 5:40pm
  » filed under Las Vegas  comments: 5


Ballys... Stay Classic?

I've noticed that anytime I go visit a major network news site, they always seem to show advertisements for Las Vegas. Looks like Minority Report style marketing isn't the future, it's the now.

Anyways, I hopped on over to MSNBC to catch up on what's going on in the rest of the world (their video player is awesome) when I stumbled across the above advertisement for Ballys on their homepage... obviously targeted directly at me based on yesterdays rant.

Experience Classic Vegas
Bally's Las Vegas
Stay Classic

Most recently, the Classic Vegas mantle was used by Tim and Tom during their short lived resuscitation of the Golden Nugget almost five years ago. The Golden Nugget, which opened in 1946, the same year as the Flamingo, certainly qualifies as Classic Vegas.

So why Bally's?

In terms of age Bally's, the building, is the fifth oldest casino on The Strip, bested by Sahara, Riviera, Circus Circus and the Flamingo although the name Bally's wasn't used on the property until MGM sold it (when it was the MGM Grand) to Bally Entertainment in the mid-1980s.

Using the mid 1980s as a yardstick, Mirage is on the cusp of being decreed Classic Vegas as well.

"Classic Vegas" is one of those pie-in-the-sky terms that is often bandied about in marketing campaigns by older properties, often as a euphemism for "this place is old and cheap but we treat you right." Using that as a yardstick, two out of three ain't bad.



Comments & Discussion:

I wonder if you forgot that parts of the current Harrah's hotel were opened a long time ago as the Holiday Inn Center Strip and I believe before Ballys was opened. And wasn't the Tropicana around before Ballys also?

You are correct sir, my calculations on which joints are older were quick and expected to be incomplete. Thank you for adding further proof to the story that Ballys isn't classic at all.

When I hear the term "Classic Las Vegas," I think of Downtown. And when I think of Downtown, I think of hillbillies in bib overalls, drunken white trash sluts (not that there's anything wrong with that, some of my best friends are drunken white trash sluts), and old befannypacked couples in matching sweatsuits.

Then again, the term "New Las Vegas" makes me think of generic, forgettable brandless megaresorts with lines of douchebags standing outside nightclubs.

Looks like the off-strip locals casinos are due for a rennaisance...

Not really, it seems more like it's due for Downtown to boot the bums and make way for actual business to happen.

Although, writing this from my room at P-Ho, I don't think prices right here, right now are that bad. The marquee restaurants are pretty high, but I guess most cafe/buffet food isn't that hugely expensive if you forget that $6 can stuff you full at a local grocery store. My perspective has become heavily screwed by being a local.

I do think the mid-range properties like Bally's aren't really a bargain in either what you pay for, or what you get. I'd sooner just go step down to Circus Circus or step up to Bellagio. At either one, you're getting a product relative to the price. The mid-range joints of right now charge closer to a high-end while delivering closer to the low-end.

downtown is much more milftastic than hillbilly these days. with the opening of the 2nd floor bar at the Nug, it's added a real French Quarter Nawlins kinda vibe to it (minus the flashing n stuff).

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