Home » VT News » 50% of 40/40 = $44 M?

50% of 40/40 = $44 M?

By Chuckmonster on Wednesday, 13th August 2008 6:59pm
  » filed under Las Vegas  comments: 0


The New York Post's Page 6 is reporting that rap mogul Jay-Z is mulling over selling half of the 40/40 Club brand to Las Vegas Sands Corp for $44m smackers.

The 40/40 Club, named after baseball statistics feat (40 home runs + 40 stolen bases), has three outposts - New York (6 W 25th St), Caesars Atlantic City, Palazzo Las Vegas and plans for one each in Tokyo and an unknown location in Macau.

$44M is a lot of money for a barely tested and only partially successful brand. I've been to the 40/40 club at Palazzo twice during the height of basketball season and there were more waitresses standing around than patrons not being served. Perhaps LVS thinks they can do a better job marketing the joint than Jay Z's crew. Who knows.

Props to Jay Z if he can pull this one off.



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