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Goodbye Binion's Horseshoe... Hello 'Binions'

By Chuckmonster on Saturday, 13th November 2004 12:03am
  » filed under Las Vegas  comments: 0


LAS VEGAS -- A blackjack dealer oversees a hand Monday at Binion's Horseshoe in downtown Las Vegas. MTR Gaming Group, which owns the downtown hotel-casino, said it will take over management and rename the property simply Binion's on March 11.

For more than five decades, the Horseshoe name has been synonymous with high-stakes action in downtown Las Vegas. But shortly before the city celebrates its 100th birthday, what's arguably its most-recognized gambling hall will take on a new moniker -- and new management team -- following a tumultuous 2004.

Owner MTR Gaming Group said Monday it will assume control of the downtown hotel-casino effective March 11, less than 10 weeks before Las Vegas' May 15 centennial. At that time, Binion's Horseshoe will also adopt a shortened name: Binion's.

"The Horseshoe name will come down," said Roger Szepelak, vice president and chief operating officer for MTR Gaming Group, whose company sold the rights to the Horseshoe name earlier this year to Harrah's Entertainment.

Per that agreement, Harrah's will also end the World Series of Poker's ties to its longtime home after next year's finals are held at Binion's. Its departure won't be the end of poker at Binion's, however.

"We definitely plan on keeping poker and making it a big part of our marketing program," Szepelak said, adding another poker championship is in the works. "This won't be called the World Series of Poker, but we certainly hope" it develops a similar following, he said.

[ It's a sad day in Vegas history... - Ed ]



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