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New York-New York to Add Night Clubs, Change Stuff Up

By Chuckmonster on Sunday, 14th January 2007 8:17pm
  » filed under Las Vegas  comments: 0


In Business Las Vegas has published an interview with Lorenzo Creighton, President of New York-New York Hotel & Casino. Mr. Creighton outlines a number of plans for readjusting New York-New York's focus for the next few years, including the removal of the children's arcade, installation of clubs and bars and a general shift towards 'adult' marketing at the property. Here's an excerpt of Mr. Creighton's comments:

In our evolution at New York-New York, we're planning to do a lot of things, and those are going to come to fruition here in '07 and '08. We're going to put in some nightclubs, we're going to add some meeting space (after clearing out half of the arcade). We're going to correct some of those issues to make New York-New York what we call a little more "sticky." We have so many people who come through here because it's such an iconic building, we need to pull in those customers in and keep them here.

The customers who want to stay here want to have more fun. Vegas is about having fun. One of the ways we can do that is to have some more places where they can have fun. We're going to add one nightclub and one hip, edgy, trendy kind of bar.

This is the only [nightclub] I can talk about at this time - we've tentatively announced it. (The nightclub) is called Rok Vegas. It's a concept that's out of Miami, and there's one in L.A. The operator we're working with is a joint venture, has a very good following. It's not "rock 'n' roll" it's Rok, and nobody has a Rok club in Vegas, so we're excited about that. We're putting it in our (old Rita Rudner) theater space here. It's about 5,000-6,000 square feet plus. The design is knock-your-socks-off. We're starting the final demolition of that space and building that club here in the middle of 2007.



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