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How Casinos Hunt Whales

By Chuckmonster on Wednesday, 9th August 2006 8:14pm
  » filed under Las Vegas  comments: 0


From Reuters:

Casinos that "whale hunt" pull out all the stops to entice high-rolling players who can often affect a casino's revenue with a good hand.

Whales, once significant factors in a casino's profits, are losing their importance, as gambling centers like Las Vegas depend more on non-gambling features for revenue and casino companies increase in size.

Gamblers who routinely risk a half million dollars or more get the red-carpet treatment from casinos. These whales are flown in on private jets, picked up by limousines and whisked away to penthouse suites where private elevators take them to exclusive gaming rooms with credit lines that run into millions of dollars.

Other perks include show tickets and discounts on losses, where the casino will forgive a percentage of the player's loss.



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