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Hard Rock Pays $100k Fine for Stupid Advertisements

By Chuckmonster on Friday, 29th October 2004 11:41pm
  » filed under Las Vegas  comments: 0

   

While admitting no wrongdoing, the Hard Rock hotel and casino in Las Vegas has agreed to pay a $100,000 fine to settle a complaint by the state Gaming Control Board over its advertising policies.

The control board originally filed a three-count complaint against the resort involving its racy advertising campaign. The state Gaming Commission in September dismissed two of the complaints.

The hotel and the board then negotiated a settlement on the remaining count that accused the resort of reneging on an agreement Hard Rock had with regulators about review of all of the hotel's promotional materials by a compliance committee.

The board in January this year filed a three-count complaint against the Hard Rock accusing of it failing to conduct advertising "with decency, dignity, good taste, honesty and inoffensiveness." As an example, the Hard Rock published an advertisement showing a woman and a man naked on their upper bodies with the female lying on a gaming table with cards and chips around her and a card in her mouth. The caption said, "There's always a temptation to cheat."

Another advertisement featured a man in an undershirt next to a truck with the caption that read "At the Hard Rock Hotel, we believe in your Monday night rights: Large quantities of prescription stimulants, having wives in two states, the Big Score football on Monday nights, football, beer, girls and oversized parking. Tell your wives you are going, if they are hot, bring them along."




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