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Maxim Magazine to Open Casino Near Circus Circus

By Chuckmonster on Monday, 5th June 2006 11:27am
  » filed under Las Vegas  comments: 1


The New York Times is reporting that mens skin mag lite Maxim will announce today that they are lending their name, branding and vibe to a new joint in Vegas on the north end of the strip near Circus Circus.

- a luxury spa
- high-end retailers
- celebrity chefs
- of conference space
- Maxim Lounge (to be build by Rande and Scott Gerber)
- Blender Magazine concert spaces
- 2,300 rooms
- 60,000 sq ft casino
- Maxim Hotel and Casino will open in 2010
- pricetag: $1.2 billion

Maxim's parent company, Dennis Publishing, is expected to announce today that it has signed a deal with a real estate developer, Concord Wilshire Partners, to build the Maxim Hotel and Casino. The new hotel and casino will have to jostle its way into the increasingly crowded den of upscale, sanitized iniquity that is Las Vegas. Its location, on the northern side of the Strip near Circus Circus, will place it far from the higher-end section of the Strip and its presumably closest competitors, the Hard Rock Hotel and Casino and the Palms.



Comments & Discussion:

First Hooter's now Maxim. Vegas will soon be billing itself as the last best hope for the heterosexual male.

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