Home » VT News » Hints at Coming Harrahs Strip Redevelopment Announcement

Hints at Coming Harrahs Strip Redevelopment Announcement

By Chuckmonster on Sunday, 28th May 2006 1:14pm
  » filed under Las Vegas  comments: 1


Jeff Simpson at the LV Sun interviewed Harrah's CEO Gary Loveman about the coming redevelopment of the 'Harrah's Strip' - the stretch of Harrah's properties that dominate the center strip. We've bullet pointed some of the more interesting revelations, those interested in what the middle of the strip might look like in 5 years should definitely read this article.

- there will not be one giant megamegaresort, instead there will be sub-megaresorts under a Disneyland(ish) 'sense of place' defined by signage.

- the sense of place will also be defined by the Total Rewards card system and other modern technologies - think BlackBerries and cell phones (and hand held gaming devices?) This technology will be used to stay in close touch with guests during their visits. This electronic leash (our words not his) would closely interact with customers, perhaps letting Paris guests know that tickets are available to see Celine Dion at Caesars .

- Strip frontage near Flamingo Road in front of Caesars and Bally's is underutilized and will be repurposed.

- the Horseshoe brand is strong, and available.

- Caesars, Harrah's, Paris and the Flamingo will remain; Imperial Palace won't, and Bally's, with one of its towers less than satisfactory, is a question mark.

- Harrah's wants Barbary Coast and current owner Boyd knows he wants it. Options include purchase of the property, an asset trade, or even an outright purchase of Boyd.



Comments & Discussion:

I guess it"s time to start watching Boyd Gaming (BYD: NYSE) as well as Aztar and Las Vegas Sands. Both companies are up almost 100% in the last 6 months.

Comments Are Closed

Subscribe via RSS

Recent Comments:

michigan2010 posted: "MGM equals cookie cutter casino. No to reason to step foot in Bellagio again. Just hope they don't screw up..."
» Sayonara Bellagio Table Game Canopies...
saharalv posted: "I wish the editors were the entire electoral college in 2016...."
» Introducing the Trippies Class of...
fatbastard posted: "So many people letting a billionaire live rent free in their heads. Funny. Too bad it also detracts from the..."
» Introducing the Trippies Class of...
wpsteel66 posted: "Total bummer…talk about taking the class and uniqueness away from the Bellagio…another smart move on CEO Jim and making all..."
» Sayonara Bellagio Table Game Canopies...
damania posted: "Is there a podcast?..."
» Introducing the Trippies Class of...

» More Comments