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Riviera to Avoid Wrecking Ball... for now

By Chuckmonster on Wednesday, 12th April 2006 9:12am
  » filed under Las Vegas  comments: 0

   

It appears that the new owners of the Riviera have settled on a new image for the Riviera - "The Riviera". Yes folks, they're not gonna blow the place up - opting instead to get some new slot machines, carpets and paint. The new Riviera will be the old Riviera... hearkening back to the 60's and 70's hey day. The Vegas Sun has the complete details, here's an excerpt:

While competitors on the Strip tear down older hotels to make way for sparkling luxury resorts, investors buying the Riviera are doing the opposite. They see a market niche in nostalgia for the Las Vegas of decades ago.

The investors - a geographically diverse group of experienced real estate investors including Brett Torino, Barry Sternlicht and Neil Bluhm - intend to keep the old building standing while spending millions on improvements.

It's a decision that runs counter to the trend. As the Strip evolves from resorts based on fantasy-themed re-creations of other times and places, the Riveria will become a themed resort almost by default - one of the last remaining authentic examples of Las Vegas in the 1960s.



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